Creating a Wonderful Candice Olson Look for a Fun Customer post image

I’ve been working on a fun, new project that I’d love to share with you:

My job as Senior Designer at by Design is best when I develop a close connection with my clients, and I really did this time.  A couple recently came into the store together and I was lucky enough to speak to them.  They were in the process of building a new home.  We talked and began to get to know each other.  (Much of design really is a conversation).  Both of them gave me valuable input, and I appreciate that so much.  From then on it was just Shelly & me.

Comfort and Style

Shelly has an active family of four (plus a dog) — and comfort and function are paramount.  Yet, sacrificing style was unacceptable.  In fact, Shelly had a strong sense of what look she wanted.  And what she wanted was the casual elegance of a Candice Olson design.  You know… the glitz, the glamor and the opulence that Candice uses for her TV show clients.  I understand.  We love Candice at by Design too.

The living room is the first room visitors see when they enter the house.  We wanted it to be a WOW experience and set the tone for the whole house.  The room also hosts the TV and fireplace making it the prime gathering place in the house.  Okay, we can do that.  Elegant… yet comfortable for TV and fireplace viewing.

Click on any of the images below, then page through them.

Cohesive Look

One great advantage I had was getting in on the building process early.  As a result, we were able to achieve a cohesive look by choosing the furnishings first and then the paint.  (I’d recommend this order for anyone working on a room project.  It is sooo much easier to match the paint perfectly to the fabric than vice-versa).  And we shared the excitement of discovering every perfect fabric, paint color, etc.

Shelly’s home has a lot of hard surfaces, so we created textural interest and added visual softness with the sectional fabrics, pillows & area rugs.  We also accented her neutral colors with spa blue to create a serene look  throughout the house.

The Bedroom

I love the living room, but I’m especially pleased with the master bedroom.  It became an inviting,  luxurious sanctuary — and certainly became my favorite spot in the house.

Here’s what I’ll remember from this great project:

  • Shelly had a good sense of style that made her an easy and rewarding partner.
  • A good relationship between designer and client is crucial
  • Having fun is a must!

Thanks for reading!


Although by Design no longer carries Candice Olson designs, if you love the look, the colors, and the fabrics, by Design can do that for you. 

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Laura Beeler

Laura Beeler Designer at by Design
email Laura
or call 515-225-2223

Laura’s Reviews

Janice S

This is our third build. With the other two, I was confident in my design decisions until it came down to putting everything all together.…tile, carpet, wood floor, paint, furniture, counters, blinds, etc. At this point, I would always question myself? This time, I involved By Design from the beginning.... Read more →

Emily R

Was fortunate to work with Laura Beeler during a room redesign in my home. I was at first skeptical: how will she know what I like when she doesn’t know me? I have learned everyone has a different job/trait for a reason – Laura created the room of my dreams. It... Read more →

Laura J

My husband and I are building our dream home for us and our 6-year old son.  We have spent a great deal of time to get the layout just right, but we knew that the interior finishes were equally important to make a house a home.  Building a house can... Read more →

Lynn K

 Laura – Thank you again for helping us choose the perfect furniture for our living room.  I’m so excited about the fabrics and styles!  It usually takes me forever to make a decision, but you made it so effortless. Your expertise and design sense are amazing!  I had a fabulous time... Read more →

Marci C

Hi Laura – What a wonderfully easy and fun experience!  …When we were ready to start thinking about furniture, you added to our great experience!  While we have thoughts and opinions on what we want the outcome of our new home to look and feel like…this is far from our... Read more →


…the sleeper is awesome! It fits the space perfectly and came as promised. I also have to say that the delivery crew was top notch. It is the best experience I have had in that department in a long time.  Thanks again for your help! Read more →

Chris B

I love love love the sun room you helped us with and everyone who sees it does as well! It’s the most gorgeous in the AM when the sun is coming up. Read more →

Dee Dee J – Urbandale

I am happiest about the way the collection of fabrics and styles of furniture have come together to make our living room so wonderful. by Design… had it all in one place. Everything was found here and I didn’t have to run around town looking. And I love it all. Read more →

Barb M – Urbandale 

The greatest place to decorate your home no matter what your style or budget is. The designers work with you until you get things just right, the way you want your home to look and feel! The best part of having a “by Design house” is the compliments from my... Read more →

Susan and Chris L – Des Moines:

…We had tried others but had an uncomfortable feeling of being managed – at by Design we experienced being partners with our designer and that was just we wanted. Laura was able to combine our ideas into a coherent design “philosophy” as well as add her wonderful sense of look,... Read more →

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