Name: BY DESIGN furniture + interior Design
Price range: $$$

Read: A Cozy and Custom Flex Space Addition

Before diving into furniture design, it’s crucial to have a clear understanding of how you intend to use a space. Jessica recently worked with a client, Kathi, who was adding a new addition to her home that would fulfill multiple purposes. The intention was to create a versatile living space...

Jessica Young

Read: A Modern Townhome Transformation with a Classic Color Scheme

A Modern Townhome Transformation with a Classic Color Scheme

Dean & Linda had relocated here to be close to their kids and 7 grandkids! They quickly found that their current furnishings were not the right look or scale for their new, more modern townhome. The main goal was to have it not only look good but be user-friendly too....

Laura Beeler

Read: Design for a Lobby in West Glen

Design for a Lobby in West Glen

This commercial lobby was a fun project for Jessica

Jessica Young

Read: Modern Luxury Home Project

Modern Luxury Home Project

Choices! Blending the right pieces, products, fabrics and finishes is the foundation of a beautiful, stylish room. You have a unique story to tell and you tell it through your room...

Madison Wozniak

Read: Living Room Design Made Easy

Living Room Design Made Easy

When Abbie & Rob from Johnston stopped in to BY DESIGN to get ideas for their newly remodeled living room, they weren’t expecting to have it all figured out that day. However, that’s exactly what happened! And that is living room design made easy. They were greeted by Jessica who showed...

Jessica Young

Read: Eclectic Modern Interior Design: A Team Project

Eclectic Modern Interior Design: A Team Project

A great Eclectic Modern Design project

Madison Wozniak

Read: Desert Modern Interior Design in this Wonderful Second Home

Desert Modern Interior Design in this Wonderful Second Home

A second home in Arizona offered a great opportunity to use the Desert Modern design style

Laura Beeler

Read: A Renewed Cottage Interior Design

A Renewed Cottage Interior Design

Cottage style interior design evokes ideas of sand and shells and sun. There are a million great ways to do cottage style. Here is q quick look at ours. We renovated an old fishing cottage in 1996 at Spirit Lake. It was tons of work. My husband did most of the...

Bonita Clark

Read: Dream Home, Dream Design

Dream Home, Dream Design

Let’s talk project scale! We can tackle any size of home project you need. From a single end table to a whole home: our designers are up for the challenge! Jessica was presented with one such challenge with a recent client project. The clients were building their custom dream home in...

Jessica Young

Read: Small Space, Big Design

Small Space, Big Design

When Sally set out to find new furniture for her condo in Urbandale, she wasn’t expecting to find any interesting options due to her smaller living space. She quickly realized that would not be the case when she stopped into BY DESIGN for the first time. Jessica helped her create...

Jessica Young

Read: Achieving a Modern luxury Room

Achieving a Modern luxury Room

Modern Luxury. We love it and we love homes that speak it with style. Madison's thoughts on how to achieve it.

Madison Wozniak

Read: The Diverse Ottoman

The Diverse Ottoman

Ottomans have emerged as a design focus feature along with their obvious function. Some things to consider about ottomans.

Madison Wozniak

Read: A Room Design Inspired by a Chandelier

A Room Design Inspired by a Chandelier

I first met Cynthia to help her pick out a new light fixture for her Great Room in her Marshalltown home. With her interesting ceiling design, it could not be just an ordinary chandelier. That wood framing detail calls for attention and demands something special. Once we connected on the...

Laura Beeler

Read: Organic Modern Design with New Harrison Sofa

Organic Modern Design with New Harrison Sofa

Comfort. Designing a space that rides the line of Organic Modern style fully encompasses the word “comfort.” Organic Modern style is dependent on texture and shape. It generally pieces together a blend of the Scandinavian, rustic, and mid-century modern designs that we all adore! I was inspired by the Harrison...

Madison Wozniak

Read: Great Room for the Whole Family

Great Room for the Whole Family

Jessica’s client was looking to replace some old furniture in their great room space when she came to BY DESIGN. She fell in love with the Milford sofa which turned out to be the perfect scale for their large, open living room in their Urbandale home. The Inspiration: Milford Sofa Jessica made a...

Jessica Young

Read: Modern Comfort in a Craftsman Home

Modern Comfort in a Craftsman Home

Furnishing a historic home can be daunting! How do you bring modern comfort to the home without completely clashing with its original charm? Jessica’s client, Melinda, faced that challenge. How do we honor her lovely craftsman era home in Des Moines? Our Fabric & Finish selections The client wanted a space that...

Jessica Young

Read: Interior Design On Another Level

Interior Design On Another Level

Within a couple months of completing their main floor living room, repeat clients Tracey & Greg decided they wanted Jessica's help with their lower level family room project too. So we were on to another level!

Jessica Young

Read: Long Time BY DESIGN Fans' Beautiful Remodel

Long Time BY DESIGN Fans' Beautiful Remodel

Recent clients of Jessica’s have been long-time BY DESIGN fans. As they say, their “whole house is from BY DESIGN.” So when they were working on a large-scale remodel of their home in West Des Moines, they decided they wanted a new look for their furniture as well. Naturally, they...

Jessica Young

Read: An ORGANIC-MODERN STYLE Home Project

An ORGANIC-MODERN STYLE Home Project

Planning Ahead Paid BIG Dividends For This Couple How exciting to see this great organic-modern style home emerge from the hopes, dreams and ideas of a wonderful couple. We had the opportunity to start our process in the first days of the project. They came in early and just visited with...

Laura Beeler

Read: Outdoor Furniture Ideas for Your Home

Outdoor Furniture Ideas for Your Home

We are finally welcoming warmer temperatures here in Iowa. It’s time to move the party outdoors with some of our favorite outdoor furniture ideas! This Canyon outdoor sectional is jaw-dropping! Woven teak, faux hyacinth, charcoal color cushions that are weather and sun-resistant scream warm and inviting! Add a few accent...

the by Design Team

Read: Interior design for a freed up lower level project

Interior design for a freed up lower level project

Now that the kids have moved out… This is an opportunity staring you in the face! Not everyone would recognize that. My clients, Melissa and Dave did. This is a lower level space in their Ankeny home. They decided that they wanted to maximize the seating and create a cozy space to...

Laura Beeler

Read: Interior Design in Des Moines for a Teacher's New Home

Interior Design in Des Moines for a Teacher's New Home

This new home interior design project offered opportunities for learning and discovery for it's Des Moines teacher and homeowner.

the by Design Team

Read: A Luminous & Welcoming Refresh

A Luminous & Welcoming Refresh

Long-time BY DESIGN clients Tracey & Greg of Waukee loved the existing living room furniture they purchased from our store years ago, but they were ready for an update. They stopped in to do some browsing and met with Jessica who was eager to help with a new design. BEFORE One aspect...

Jessica Young

Read: Bold Choices + an Awesome Sense of Style

Bold Choices + an Awesome Sense of Style

How one Des Moines couple discovered their personal sense of interior design style… and the choices they made in their new home. Introducing the new Melhus home! Brad & Casey just purchased the cutest Beaverdale home! They are returning customers to BY DESIGN so they knew they were in good hands...

the by Design Team

carly-bench-using-colors-in-home-interior-design

Read: This Home Glows - With Color

This Home Glows - With Color

When I first met Rita, we found a shared fondness for color. You should consider using colors in your home’s interior design. Here’s why: Rita was looking to liven up the living room of her Urbandale home. As is often the case, her living room is the first room you see...

Laura Beeler

Interior-Design-for-Updated-Remodel-living-room

Read: Light & Bright Contemporary Remodel

Light & Bright Contemporary Remodel

My client, Nancy, recently purchased a new home in Adel. She completely remodeled the home to give it a much-needed contemporary update. All the dark trim was painted white with light gray walls, new carpet and flooring throughout. Modern black accents and light fixtures were added. Now she needed an...

Jessica Young

Read: Old Friends - New Spaces

Old Friends - New Spaces

Sometimes clients are like old friends. You feel like you have known them for a long time. Rosa & Mel would certainly fall into that category. Their design style is what we refer to as New Classics. Modern lines, materials and colors with a nod to traditional. I have been working...

Laura Beeler

Read: Sweeter the Second Time Around

Sweeter the Second Time Around

Better relationships lead to better design

Laura Beeler

Read: The Kaden Style - Angela's Pick Product

The Kaden Style - Angela's Pick Product

Angela falls for the Kaden group - a BD favorite from American Leather

the by Design Team

Read: New Classics Dining Room Style Board

New Classics Dining Room Style Board

Take a look at Jessica's Style Board featuring New Classics design style

Jessica Young

Read: Transforming From Traditional to Modern

Transforming From Traditional to Modern

Changing tastes reflect a changing life

Laura Beeler

Read: Classic Neutrals Are Forever!

Classic Neutrals Are Forever!

Great design choices years ago yield a wonderful upgrade today.

Laura Beeler

Read: Mid Century Living Room Makeover

Mid Century Living Room Makeover

Tracy stopped in to BY DESIGN with a mission to refurnish her living room – she is working on remodeling projects throughout her Windsor Heights home. Before Functional Considerations One challenge of her living room was that it has a split focal point. This issue is not unusual! Her fireplace is on...

Jessica Young

Read: Sunny Lower Level Refresh

Sunny Lower Level Refresh

Kaden Sectional, Stephanie Swivel Gliders, Lilly Ottoman and Oona Rug When Jayne stopped into BY DESIGN she was looking for comfortable furniture to refurnish and refresh the lower level of her Clive home. Our challenge was to find pieces that compliment the colorful and sunny walk out basement. She had a...

Jessica Young

Read: It's all about Designer - Client Affinity

It's all about Designer - Client Affinity

Rapport makes the difference in creating your perfect room When I first met Linda in the store we connected right away. She had told me about a major remodel that her son had completed on her Pleasant Hill home. She wanted to make sure it was furnished beautifully to complete the...

Laura Beeler

Read: Small Space Gets Custom Look

Small Space Gets Custom Look

My recent client, Tammy in Ankeny, had shopped at BY DESIGN a few years ago and purchased a recliner that she loves. So when she recently built a new home, she knew she wanted to come back to BY DESIGN to find the perfect pieces for her new living room. Perone...

Jessica Young

Carson-sofa-Angela-lahr-Pappenheimers-project

Read: Informed by Art

Informed by Art

Deborah teaches art at Iowa State University. That could be daunting for a designer. Or… you could choose to look at it as a terrific collaboration opportunity. I choose option two! She was looking to refresh her living room. She wanted a modern, sleek update. Like so many, Deborah’s search began...

the by Design Team

Read: You Don't Have to Choose Between Style and Comfort

You Don't Have to Choose Between Style and Comfort

MODERN… BUT COMFORTABLE. It’s really not too much to ask, is it? A room with modern lines, colors and textures that is so visually inviting and so physically comfortable that you love to live in it? And yet, it is a concern. Deanne, Angela and Laura took that challenge head on. Practical...

the by Design Team

Read: Warm & Comfy Living Room Update

Warm & Comfy Living Room Update

Here’s a new twist on furnishing around that fireplace with the shelves on both sides. Laura’s longtime client Shelly wanted a different look to her new Johnston home. Since we have furnished several living rooms in different homes over the years, we wanted a fresh take. She knew she wanted warm whites...

Laura Beeler

Read: Tess's Dining Room Makeover

Tess's Dining Room Makeover

Tess came into the store to browse and fell in love with a white ceramic marble table for her dining room. Understandable – it is a stunning table. The problem was… she was not re-doing the dining room right now. But, a perfect piece changes everything. Tess’s priorities included. Tess’s dining...

Laura Beeler

Read: Calligaris Dining - Entertaining at it's Finest!

Calligaris Dining - Entertaining at it's Finest!

The first rule when it comes to decorating & furnishing your home is...

the by Design Team

Dreaming woman in headset over drawn living room background

Read: Can your home be more than beautiful?

Can your home be more than beautiful?

Absolutely. It can be healthy. At BY DESIGN we truly care about our customers. We take the time to ensure your experience is exceptional. When starting with By Design I was thrilled to learn that all of our upholstery companies are GREEN! I’m excited to share this with all of you...

the by Design Team

Read: The Bonded Leather Lie: The Furniture Industry Lies to Consumers and Itself.

The Bonded Leather Lie: The Furniture Industry Lies to Consumers and Itself.

Exposing a Furniture Industry Lie

Kevin Clark

Read: From Shabby Chic to Transitional Style

From Shabby Chic to Transitional Style

Mary and I first met in 2003 when I designed her great room the first time. Although she loved that design, as years went by a new remodel of the first floor started the ball rolling on new furniture too. We went from Shabby Chic to a timeless transitional look...

Laura Beeler

Read: A Returning Client's Colorful Sun Room

A Returning Client's Colorful Sun Room

A colorful sunroom for returning clients

Jessica Young

Read: Trust built over time

Trust built over time

John and Beth have been loyal clients since the Woodstock days – even though they live over an hour away! These are the kind of clients that we appreciate so much at by Design – we get to know them over the years and we can put together a special...

Laura Beeler

Read: Get Ready for Fall

Get Ready for Fall

Well, it’s officially fall! If you’re like me, the season brings thoughts of cool, crisp air, warm sweaters and cozying up at home with a big blanket and a good book or movie. With cooler weather coming, we’ll all inevitably be spending more time at home soon as winter approaches,...

Jessica Young

Read: Sherwin Williams 2019 Color of the Year

Sherwin Williams 2019 Color of the Year

As I’m sure many of you design aficionados are already aware, Sherwin Williams announced their 2019 color of the year last week. If you’re like me, you immediately began thinking of ways to play around with the color and options to coordinate with it. Here are some ideas that I love...

Jessica Young

Read: Ultra Modern Interior Design Client Project

Ultra Modern Interior Design Client Project

This confident and contemporary client worked with Laura to create an ultra modern space that works so well. Furnishings to finishes it is lovely.

Laura Beeler

Read: A Light and Bright New Look

A Light and Bright New Look

I was so excited to work with my client Wendy on designing her new West Des Moines home…I had helped her furnish her last home so we already had a design relationship established when they built this new custom home. With a new, brighter, larger layout, the old furniture looked under-scaled...

Laura Beeler

Read: A New Room Means New Design Challenges

A New Room Means New Design Challenges

Josh and Jaycie took on a large project of tearing down a wall and opening up their Ankeny home. They quickly realized that it created some challenges for seating arrangements. That’s when I got involved to help make it a new space they would use & LOVE!

Laura Beeler

Read: A client looking for a modern, relaxing style.

A client looking for a modern, relaxing style.

Amy came to me looking for a sectional that would accommodate a large space in her lower level. She wanted to maximize seating and not feel like she’s cutting off her room with it. I have worked with her on many projects before, so she already trusted me to nail...

the by Design Team

Read: Cool, One of a Kind Sitting Area

Cool, One of a Kind Sitting Area

My latest design installation proves that furniture doesn't have to be boring!

Laura Beeler

Read: White Glove Delivery

White Glove Delivery

We are so happy to announce White Glove Delivery service is now available to our clients around the United States!

the by Design Team

Read: Making a modern statement

Making a modern statement

My client Nancy came to me looking for a couple of gorgeous occasional chairs for her living room.

the by Design Team

Read: Maximum seating with minimum space

Maximum seating with minimum space

This was a unique project in a very unique space! My client Julie wanted to have maximum seating in her small living room to accommodate her big family when they visit. She loved the Colton style and we loved that it was the right size and style for the design and...

the by Design Team

Read: Creating a warm and inviting condo

Creating a warm and inviting condo

Cheryl's goals for the space were to make it an inviting, cozy place for her family to enjoy.

the by Design Team

Read: How to decorate tricky spaces

How to decorate tricky spaces

Do you have any spaces in your home that you're just not sure what to do with?

the by Design Team

Read: A Design Completed...The Lower Level edition

A Design Completed...The Lower Level edition

I was thrilled to help Kim and Todd Madden with another project in their home - the lower level!

the by Design Team

Read: How To Design Your Room Around Your Bold Area Rug

How To Design Your Room Around Your Bold Area Rug

Designing a room around a bold area rug is a great way to start.

the by Design Team

Read: Timeless Neutrals The Second Time Around

Timeless Neutrals The Second Time Around

I am lucky enough to have loyal, long-term clients that allow me to re-design their rooms over again when they need refreshing!

Laura Beeler

Read: A Different Take on a Hearth Room

A Different Take on a Hearth Room

Laura's unique take on a hearth room with gorgeous custom pieces.

Laura Beeler

Read: Design Challenge: A room with two focal points

Design Challenge: A room with two focal points

Judy and Kent needed furniture that could face both sides of the room since they had two focal points....a design challenge!

the by Design Team

Read: Making an Old House New Again

Making an Old House New Again

My client Sheri was so much fun to work with!

the by Design Team

Read: New and Neutral Design Project

New and Neutral Design Project

My first major project at by Design was updating a living room for a really great client.

Bonita Clark

Read: Meeting New People, Solving New Design Problems

Meeting New People, Solving New Design Problems

One of the reasons I love my job so much is that I get to meet new people all the time who then invite me into their homes and lives.

Laura Beeler

Harvey Leather chairs|by Design Des Moines

Read: Good Interior Design Begins With Your Point of View

Good Interior Design Begins With Your Point of View

You don't need all of the details - but a vision - a dream - is the perfect place to start your design.

the by Design Team

elissas-gregory-project|by Design Des Moines

Read: An Apartment with Big Potential

An Apartment with Big Potential

An apartment in West Des Moines is the challenge of this latest project post from Elissa.

the by Design Team

Read: Contemporary Interior Design and a Large Living Space

Contemporary Interior Design and a Large Living Space

A large, low-slung contemporary sofa and matching sectional create a great vibe in this large room.

the by Design Team

Read: A Wonderful Home and an Incredible Client

A Wonderful Home and an Incredible Client

Wonderful room, wonderful client. This big two-room project was amazing fun.

the by Design Team

Read: Custom Furniture is All About What YOU Want

Custom Furniture is All About What YOU Want

Walking in your client's shoes brings new appreciation for the difficult choices she faces.

the by Design Team

Read: Interior Design Ties It Together

Interior Design Ties It Together

Tying old, loved items in with new selections and designs to create a functional and fun space.

the by Design Team

Read: Using Great Design in a Small Space

Using Great Design in a Small Space

This downsizing project didn't mean giving up design or options. Just the opposite in fact.

the by Design Team

Read: An Interior Project Rooted in Color and Comfort

An Interior Project Rooted in Color and Comfort

Elissa and the Kruegers collaborate for a beautiful new West Des Moines home.

the by Design Team

Read: Your Interior Design - for Social Space or Privacy?

Your Interior Design - for Social Space or Privacy?

Using interior design to help clients create the social and private spaces they want in their new home. It's why Sherri loves the work.

the by Design Team

Read: Beautiful Rooms Benefit from Refreshed Design

Beautiful Rooms Benefit from Refreshed Design

Elissa and Jackie refresh a beautiful room - and add today's style - to make it great.

the by Design Team

Read: Why I Love Calligaris

Why I Love Calligaris

I love our new Calligaris collection. In fact, I found the perfect piece to put in my own kitchen.

the by Design Team

Read: You Should Consider C.O.M. Fabric

You Should Consider C.O.M. Fabric

There are some great reasons you should consider C.O.M. fabric in your interior design plan. Elissa demonstrates why.

the by Design Team

Read: Euro Contemporary Design in Des Moines

Euro Contemporary Design in Des Moines

We have a beautiful new contemporary furniture line and gallery at by Design store in Clive. Come in and see what "Italian Smart Design" is all about.

the by Design Team

Read: One-of-a-Kind Customization Creates a Unique Room

One-of-a-Kind Customization Creates a Unique Room

Late last fall, we were introduced to one of our newest vendors: Oios Metals. Ever since then, the company and their products have made quite the impression... both on us and our clients!

the by Design Team

Read: The New Modern Luxury Look and You.

The New Modern Luxury Look and You.

The modern home is always evolving. And, to get an idea of what that direction is -- look no further than our new Modern Luxury room at by Design in Clive. I love this new room!

the by Design Team

Read: Big Interior Design Project - Team Up!

Big Interior Design Project - Team Up!

A Brand New Home in a beautiful setting! We had the privilege to help Christine and Lee design their beautiful new home in the country near Indianola. They wanted their home to be very comfortable and inviting. They share their lives with family, friends, and three dogs. The design and furnishings...

Laura Beeler

Read: No Interior Project Too Small

No Interior Project Too Small

You’ll be amazed at the impact of fixing one small problem in your room! Is something nagging you about your room? Is is really good, but not quite… there? There may be some small element you just aren’t happy with. In fact, I’ll bet you already know what it is. For designers...

the by Design Team

Read: Fixing Your Interior Design Small Space Problem

Fixing Your Interior Design Small Space Problem

Seven ways to get the most out of small spaces. Most of us face some kind of space constraint. But, good design and thoughtful choices can alleviate yours. 1. Storage. There are several ways to accomplish this in small spaces. Bookcases in any room or under a staircase are great for storing and...

the by Design Team

copley_square_sectional_inteiore_accents

Read: What Can You Add to Your Room to Make it Sing?

What Can You Add to Your Room to Make it Sing?

New Interior Accents Lead to a Fresh, Cohesive Look I had the pleasure of working with a couple to add the finishing touches to their living room area. They already had the Copley Square sectional and two Perone push-back recliners from by Design and were just looking for some end tables, lamps,...

the by Design Team

Read: Why would you want your room to be boring?

Why would you want your room to be boring?

When Gaming and Interior Design Collide Yes, you read correctly, gaming. It’s happening! Finally, a concept that can bridge the gap between stylish interior design and the “man-cave” desire. When adding the finishing touches to a room, consider a gaming piece to fill that empty spot. Now, I know what you’re thinking...

the by Design Team

Read: Patterns in Your Room Design

Patterns in Your Room Design

Are You Ready for the Return of Patterns in Interior Design? Do you like a lot patterns? Well so do I! Sometimes it’s hard to decide on what patterns you want in your space which is why it’s fun to have many patterns mixed together. Some say the rule of thumb is...

the by Design Team

Read: The Most Wonderful Time of the Year...

The Most Wonderful Time of the Year...

…to buy new furniture?? It may be the perfect time. Sometimes it seems as though the second Halloween is over, the Christmas season begins. Now don’t get me wrong – I love the Holiday season! It truly is one of my favorite times of the year because I get to see many of...

the by Design Team

Read: New Floor Leads to a Whole New Room

New Floor Leads to a Whole New Room

Creating a whole new comfortable look! I had the pleasure of working with Jan and Bob Prosperi on this project. They had just gotten a beautiful new wood floor for their West Des Moines living room — and they wanted a whole new look to go with it. They really liked the...

the by Design Team

Read: 7 Tips on Mixing Wood and Metal Finishes

7 Tips on Mixing Wood and Metal Finishes

No Fear! Show your creative side! Is it OK to mix different colors of woods and metals together in the same space? I’ve gotten this question recently. And, it’s a fair question. My answer is YES! It’s very “in” and stylish right now to have a mixture of finish colors. Its a great way...

the by Design Team

Read: How What I've Learned Can Help You

How What I've Learned Can Help You

My Design Journey I graduated from Iowa State University with a degree in Creative and Technical Design, which led me to my first post-grad job at the Headquarters of Abercrombie & Fitch in New Albany, Ohio. There I spent three years as a Technical Designer (an “engineer” of clothing, if you will), where any...

the by Design Team

Read: Tricks to Transform Your Room?

Tricks to Transform Your Room?

Creativity Comes From Inspiration We thought we’d share this blog post from the Apartment Therapy blog. Though you won’t like all of these rooms (maybe any!), there are some interesting things going on here. I think what they all have in common is that they’ve managed to take their rooms our...

Bonita Clark

Read: A Bar Cart or Cabinet Adds Sophistication to Your Room.

A Bar Cart or Cabinet Adds Sophistication to Your Room.

No Matter your Decor, there’s a bar to match. There’s something slightly masculine (and very sophisticated) about even the most ornate bar cart, so the hubs will dig the fact that his bourbon is just an arm’s reach away. Back in the day, all the hip hostesses had one. Sure, they’re...

the by Design Team

Read: Comfortable and Stylish Barstools?

Comfortable and Stylish Barstools?

Loving The New Bar Stools!! I wanted to share a photo I received from my customer Kim, in an email telling me how much she loved her new Bar Stools. Kim came into by Design asking for an all wood bar stool that was modern — and had comfort. I showed her...

the by Design Team

Read: Downtown Loft Project in Iowan Magazine

Downtown Loft Project in Iowan Magazine

by Design client’s loft featured in Iowan Magazine. We’ve featured this sophisticated loft in one of our project posts, and now Iowan Magazine has done an article about it. The loft features magnificent views, open spaces and a walk-able neighborhood. When you add in the beautiful interior design that the Faber’s...

Bonita Clark

corbin_sectional_del_ray_ottoman_downtown_loft

Read: Interior Architecture Project

Interior Architecture Project

Working with architectural elements is very important in Interior Design. That’s why a rustic loft offers such an opportunity. The exposed brick, concrete floors and exposed beams lay bare the architectural elements that underlie the room. This rustic loft – in Downtown Des Moines – offered that kind of opportunity. Keeping with...

the by Design Team

Read: Two New Classic Chair Designs

Two New Classic Chair Designs

Two favorite chairs are back at by Design I’m so excited that to have my 2 favorite chairs back on the by Design floor. The McCartney is a wonderful contemporary take on the classic wing chair. I’m far from the alone in my opinion: The McCartney was featured a few years...

the by Design Team

Read: My Experience at Market

My Experience at Market

What do you get when you send two designers to market to purchase new items for the store? Get ready Des Moines, because by Design has some really neat things coming in. In fact, we’ve already started seeing things arrive. After an early morning plane ride into High Point, North Carolina,...

the by Design Team

Read: Designing a Colorful, Comfortable Bohemian Style Room

Designing a Colorful, Comfortable Bohemian Style Room

Ask and You Will Receive. I met my great friend, Nancy, through our sons. Our years-long friendship developed through our shared experiences of raising our boys in Johnston, Iowa. Recently Nancy informed me that she and her family were moving to Dubuque. Her husband, Mark, would help run the family business...

the by Design Team

Read: Updating a Client's Living Room

Updating a Client's Living Room

Your room should reflect changes in your life. This is the most recent project working with the Sohn family. After we worked together to finish the lower level, they decided it wasn’t right that the downstairs now looked nicer than the main floor! So this time we worked on the interior...

the by Design Team

Read: Sleepers, sleepers, sleepers!

Sleepers, sleepers, sleepers!

Don’t compromise when you can have it all! When most people think of a sleeper sofa, they think of that old sofa their grandparents had. It was uncomfortable to sleep on and a pain to get out and put away. Well I have good news! We have come a long way...

the by Design Team

horizon_leather_sectional_colorful_pillows

Read: Cool Style - Warm Room.

Cool Style - Warm Room.

Thank you Laura and Don. Thank you for your business. And thank you for letting me be a part of creating this beautiful room. The beautiful Horizon leather sofa was a great way to begin this room. Then we added in these two Sally swivel chairs in an interesting buy understated print. The large...

the by Design Team

Read: A Warm and Inviting Living Room

A Warm and Inviting Living Room

This Room Sets the Tone of the Whole House Jessica came into by Design one afternoon looking to furnish the formal living area in the front of her house. It was her first time in our store, and when she found out about our interior design service she was excited to get started! The...

the by Design Team

Read: Adding Color to Warm Up a Loft Design

Adding Color to Warm Up a Loft Design

This design is for a couple (one is a contractor) that lives on the top floor of a loft in downtown Des Moines. They renovated the loft – and needed new bedroom furniture and living room furniture. The space features concrete floors and walls and wonderful views of the city. It certainly...

the by Design Team

Read: Airy, Bright, Stylish and Comfortable

Airy, Bright, Stylish and Comfortable

Clean Lines and Refined Design Taste Sandy and Gaylord live in a beautiful home. Only their dog lives with them, but they have frequent visits from kids and grand-kids. They had renovated their kitchen — and needed their living room to reflect the new modern/traditional mix. They have very refined taste and...

the by Design Team

Read: Building a Relationship -- the rest comes easy.

Building a Relationship -- the rest comes easy.

Empathy – the most under-rated (but most important) aspect of interior design. We had just met. And, my soon-to-be customer and friend Ginny’s first words were: “I’m just looking and I take a long time to decide.” Fine with me! So we sat down and I listened. I tried to understand what...

the by Design Team

zen-buffet-by-saloom-furniture-at-by-design

Read: Unique Storage Solutions for a Modern Home

Unique Storage Solutions for a Modern Home

The Zen Buffet by Saloom Furniture, from the Peter Frances collection. The hand-selected woods used to craft the Zen Buffet are rich and expressive. They’re chosen specifically for grain character and color to work with the Zen’s combination of door and drawer compartments. This bit of craftsmanship honors the design of...

the by Design Team

Read: A Neutral Palette Creates Warmth & Personality in this Great Room

A Neutral Palette Creates Warmth & Personality in this Great Room

Challenges Chuck and Ruth were building a custom home in Urbandale. They weren’t newbies, they had built several before. But they knew they wanted an interior designer to help them pull everything together. The goal: a custom, one-of-a-kind look for their beautiful new home. I met with them and their daughter Katie...

Laura Beeler

Read: Natasha's Warm and Wonderful Room

Natasha's Warm and Wonderful Room

When Natasha came into by Design in Des Moines, she instantly fell in love with the Colton sectional. What’s more, she knew she wanted leather. What a great way to start. The Colton’s combination of contemporary horizontal lines combined with rich turfted seating cushions and metal legs is a winner....

Joel

Read: It’s never too early to start thinking about furniture

It’s never too early to start thinking about furniture

Please don’t wait until the last minute to start thinking about furniture for your new house! Many people feel like they need to wait to start thinking about furniture because it can be overwhelming to do everything at once. And I agree, it can be very overwhelming, but that is what...

Joel

Read: 3 Simple Ways to Save Money on Interior Design

3 Simple Ways to Save Money on Interior Design

Don’t sacrifice your dream room. Can I afford to go to by Design and let interior designers help me with my room? Absolutely, you can! I always am horrified that people think we are over-priced and snobby because we are all designers here. Nothing could be further from the truth. All of...

Bonita Clark

Read: Make an Impact - Add An Area Rug

Make an Impact - Add An Area Rug

Would you like to make a big change in your room with a small investment? Here’s how: ADD A RUG! Dollar-for-dollar, there is probably no higher impact way to enhance or complement the interior design goals that you’re trying to achieve. With that said, it’s the size of the rug – not only...

the by Design Team

Read: Four Questions to Ask When Designing Your Perfect Room

Four Questions to Ask When Designing Your Perfect Room

Summer is here! Finally! Summer is a great time to freshen up our homes and lives. It is a good time to think about how you want your life to be and how you want your home to look. This is important stuff and is deserving of some thought. Here...

Bonita Clark

Read: Creating a hip town home...

Creating a hip town home...

while saving a busy client time! My client is a young busy Gen X’er busy with his career and no time to shop multiple stores. by Design’s wide array of styles and prices met his needs and matched his time constraints perfectly. After we met, I had a good idea of...

the by Design Team

Read: The Quincy sofa... the sofa I chose for me.

The Quincy sofa... the sofa I chose for me.

A designer is sometimes her own toughest customer. Designing or choosing for someone else can be freeing. But, when you choose for yourself, all sorts of issues emerge. How will people judge me when they see my room? Eventually, you get over it and just choose things you love. Here is...

the by Design Team

Read: How Big a Rug Do You Need?

How Big a Rug Do You Need?

There is a perfect area rug size… but it depends on what you are trying to accomplish. Do you want to: Add a pop of color or focal point? Bring the furniture & accents together? Define a space? Finish a room? Soften a traffic pattern? I’m not trying to waffle here. You need to think of the...

Bonita Clark

Read: Sometimes all you need are Accessories

Sometimes all you need are Accessories

Accessories add personality to a great home. Brigid came into by Design one afternoon with her fabric samples in her hand and an unsure look on her face. She knew she was in need of some accessories for her Urbandale house but wasn’t sure what exactly she needed. After walking through...

the by Design Team

Read: Inspiration + Great Customers = Wow

Inspiration + Great Customers = Wow

Elegant lines, comfortable fabrics, a great room and great customers. (I guess it’s no surprise this room turned out so well) Our client, Suzanne, was inspired by the Rustic Chic room on by Design’s showroom floor. This style can be exemplified by the elegant style of the sofa and chairs upholstered...

the by Design Team

Read: Do You Need An Interior Designer?

Do You Need An Interior Designer?

Always Hire A Professional. Years ago Kevin and Joel decided to spray-texture a ceiling themselves. Rent the equipment — mix up the gunk — spray it on. How tough can this be? Predictably, the results were mixed. The ceiling certainly got textured… but so did the floor, the walls and Kevin...

Bonita Clark

Read: A Comfy Sun Room with Great Views

A Comfy Sun Room with Great Views

Conversation is critical to interior design. Kay recently came into by Design for the first time — and I was lucky enough to get to know her. We hit it off immediately. Kay and her husband had been in their home for about a year and a half. They were comfortably...

the by Design Team

Read: A Design Inspired by a Drama

A Design Inspired by a Drama

Phyllis and Jack came into our store, and I was lucky enough to get to work with them. At some point our conversation turned to the Downton Abbey series on television. They had enjoyed the shows, and were intrigued by the Ralph Lauren sponsorship videos. Lauren was using design to illustrate...

the by Design Team

Read: Inspired by Great Art

Inspired by Great Art

Here is a great way to find inspiration. My clients Lori and Brad have collected Maxfield Parrish artwork for years. He uses shades of blues and greens. Everything in the room can be inspired by and anchored in the wonderful Parrish prints that they own. Maybe this tactic will help you Maxfield...

the by Design Team

Designer Projects and Posts