BY DESIGN’S Viewpoint Collection


Viewpoint is not a group of imported styles brought in in a few fabrics just to hit a price point. This custom upholstery is crafted the same way by the same people using the same components as higher-priced styles. So how do we do it?

  • Simpler design
  • Sometimes slightly smaller scale
  • Limited to Grade 2 fabrics
  • Special Pricing

But… this is important: you still get the same quality.

The Horizon sectional from the Viewpoint collection
The Kira style includes a sofa, a sectional, chair or swivel chair and an ottoman plus a queen sleeper. Sofa $1599

Choice. You can choose from several seat cushion options. Choose from over 30 wood finish options. Add a contrasting welt cord. If the piece has throw pillows, you can even choose any grade fabric on those pillows! Plus you can switch the throw pillow style at no upcharge.

Choice. The fabrics for Viewpoint rock! The quality and variety is terrific. Hundreds of colors, textures and patterns. These fabrics are wear-tested before being added to the line. Plus they are warrantied, in case their actual performance doesn’t repeat their test performance.

Kira 2 piece Sectional $2299*.
Lawrence sofa $1599

Minimalist in design, Lawrence’s tapering lines and mid-scale proportions work well in urban lofts or small spaces. Available in chair, sofa and ottoman.

The Wesley sofa is $1549 in the Viewpoint Collection

Wesley’s design features a low, attached back with T-shaped back cushions which visually lengthen the look. Generous, comfortable track arms and tapered block feet add presence. Available as sofa, queen sleeper, chair, swivel-chair & ottoman.

The Jana sofa is $1699 in the Viewpoint Collection

Jana is a fresh, hip design with recessed, tapered legs, track arms and bolster pillows. Our Viewpoint Jana has two-over-two cushion style.

More about quality: These frames and springs are warranted to be defect-free for the life for the original purchaser. The Qualux Ultra seating foam is the highest quality available and is also warranted to be defect-free for life. The fabrics are warranted against manufacturing defects for one year from purchase.

*We make every effort to keep these prices current, but we won’t be responsible for old images on the internet.