Create your perfect room.

BY DESIGN is full of beautiful furniture and cool accents. However, your room must be greater than the sum of its parts. So, our mission is to engage you in a design experience with the goal of creating your personal, perfect room. We will mix these three key elements:

Custom Furniture

Great rooms use custom furniture, incredible fabrics, leathers and decorative details to anchor your room in style.

Talented Designers

It’s a conversation… a shared design experience that brings your home, your lifestyle and your dreams to life.

Unique Accents

Rugs, wall art, pillow and plants. Great pieces and wonderful color add texture, life and your sense of humor to your room.

What’s Your Style?

Find out with our Design Style Quiz!
We’ll help you focus in on
what’s right for you.

Take the Style Quiz

Design Consultation

Stop in anytime! But we’d love to give you our undivided attention.
Appointments are available

Schedule Your Consultation

The Essentials

Help with questions about your home and interior design. Essential information, tips, and suggestions.

Get the Essentials

The Viewpoint Collection GREAT VALUE WITH NO COMPROMISES

Customer Reviews

Toni V

What a beautiful store with so many choices. My salesperson, Jessica was outstanding. Her special touch on design and her customer service was top knotch!!! I will be back to buy more. Love this store!!!!

Val W

I really enjoyed working with Laura Beeler. She made the process of picking out a sofa and chair for my living room surprisingly easy, and enjoyable. She has a gift for listening to the person she’s working with, and quickly understanding what they like. Her design ideas are amazing, creative, and thoughtful. Because of her [...]

Michone H

“My husband and I are so pleased with our custom sectional order! It is a bit scary to special order something you cannot actually touch. But, Sherri was so helpful with showing us the same manufacturer on their showroom. We were able to sit and feel the comfort, and leather quality. Sherri went beyond our [...]

Our Latest Design Stories and Ideas

Can’t get enough of good interior design ideas? Neither can we!

Industrial Design Style

Trends

Apartment Therapy recently named the top design style in every state. Although Modern Farmhouse was the top interior design style for the entire nation... in Iowa the INDUSTRIAL INTERIOR DESIGN STYLE was number 1! Of course BY DESIGN works with

OrganicModern-JLAN-154_pascal_coffee table

Great Organic Modern Products

Essentials Support Content, Featured

Left to right: Gloria chair, Solene chair, Bryce chair, Josie chair, Romy chair The Organic Modern Interior Design Style is one of the most loved design trends out there. And why not? Great style. Beautiful pieces. Today's casual lifestyle. Combined with

Bold Choices + an Awesome Sense of Style

Angela Lahr, Designer Projects

How one Des Moines couple discovered their personal sense of interior design style... and the choices they made in their new home. Introducing the new Melhus home! Brad & Casey just purchased the cutest Beaverdale home! They are returning customers to

norwalk-2021-interior-design-color-trend

2021 TANNERY Color Trend

Trends

Here is a powerful 2021 interior design color trend we know you'll be seeing a lot of: Tannery. Warm, spicy highlights combine with comfortable neutrals. Exciting patterns and figures add fun and spice to your room. This is such an

carly-bench-using-colors-in-home-interior-design

This Home Glows - With Color

Designer Projects, Laura Beeler

When I first met Rita, we found a shared fondness for color. You should consider using colors in your home's interior design. Here's why: Rita was looking to liven up her living room. As is often the case, her living

Ten Reasons Why You Should Consider a Comfort Sleeper

Featured

1. Styles The Comfort Sleeper is available in fifteen styles. Each has its own stylish sensibility. From classic rolled arms with nailhead trim options to modern high-leg designs. All are scaled perfectly for even the most space-challenged settings. This means you'll find