Name: BY DESIGN furniture + interior Design
Price range: $$$

“My husband and I had such a positive experience with Bonita and Taylor. We were unsure how we were going to arrange our living room and they had an amazing solution for us. We are excited to see their hard work come to life in a few weeks! Thanks for...

Molly M

Indianola

Laura Beeler - Interior Designer - By Design Furniture + Interior Design - Des Moines Iowa

“We recently downsized to a condo. We went into By Design looking for a game table. We didnot find a game table, but we met Laura who so patiently worked with us to make our new home warm, welcoming and fun. Everything was delivered today and we are thrilled. Laura’s...

Jan and Paul S

Des Moines

“Thank you Laura for all your wonderful help with this room! I love it!!!!”

Mary Ellen B

Picture!

R & B just love the transformation of their living room! They were open to color and what a difference it has made! They can’t wait to relax and enjoy the fire in their new reclining Taos sofa.

R&B

Pictures!

“Taylor was very helpful when choosing a new loveseat to replace one we purchased from BY DESIGN (24 years ago and still in great shape – just not fitting into our new home). She really listened to our needs. This is a great store.”

Peggy G

West Des Moines

“I was looking for a way to freshen up my space and decided a new chair was the way to go. I love color and Jessica was able to help me find the right size, style, and fabric to work with my existing pieces. We hit a snag when the...

Kathy K

Urbandale - Click for Picture

Bonita & Kevin Clark partnered with us in showcasing a Street of Dreams home at Flatwater Lake. The home was oooohhh & awed at by everyone that came through the door. Their design was untouchable and a fan favorite of all the patrons! We couldn’t have teamed with a better...

Holli Tingelhoff

Click for Photos!

Laura and I hit it off from the very beginning. She quickly understood my vision and pulled together beautiful options for us to choose from. We are loving our new living room furniture and will definitely be back! Thank you!

Laura G

“Laura was very welcoming and professional… She made my purchase so exciting and easy!!She didn’t overwhelm me with choices and listened to my ideas, I so appreciated her ideas!!I would highly recommend the store and her… Pulling together items to work with pieces I was keeping… again, Laura made it VERY...

Teri B

West Des Moines

Fun place to shop. Good people here. Quality and uniqueness is what they have. Purchased a wide corduroy cuddle chair and soon after got rid of the recliner and ordered another one. I love the quality of their furnishings.

Jan

Ankeny

We have been dreaming about adding on a family room for years but finally decided to pull the trigger. The plans were drawn up, but I wanted professional guidance and reassurance. We have known Laura for years- our kids went to school together, but I had never reached out on...

Mary and Bill S

St. Charles

“Laura helped me furnish my living room and entry way top to bottom: sectional, side chairs, pillows, end tables, mirror, coffee table, rugs, lighting, and console table. I loved, loved the result. She captured the exact feel and look I wanted. She listens and collaborates and she has a great...

Marsha T

Grimes

“Laura was amazing to work with! Thank you BY DESIGN furniture + interior design for turning our house into our home” Read the story and see Jake and Ashley’s home!

Jake Hummel - 5 Star Review!

“BY DESIGN has been our “go to” furniture store since we moved up to Iowa. Jessica helped us furnish our downstairs. We have also purchased other accessories, ie pictures and lamps, for the rest of the house. Currently our main level is starting to blossom with BY DESIGN.”

Patti J

West Des Moines

“Laura was a good listener and extremely easy to work with. She will make certain you get the furnishings that are right for you! Our first experience with BY DESIGN was more than 20 years ago and they have been our go-to place for style and quality!”

Chris N

“Laura helped me select furniture for a whole first-floor remodel. She made the process easy and enjoyable! After discussing my preferences she seemed to understand just what I wanted. I wanted a beautiful, but comfortable feel and that is just what she created. I would highly recommend her advice to...

Mary T -

West Des Moines

“This is the second time we had Laura help us with designing our living space and she didn’t disappoint. Our living room is now full of color and is cohesive with the rest of our home. The lounger addition in our lower level is perfect for the space and fits...

Larry H

PICTURES! - Ankeny

Five Star Review - Laura Beeler - By Design

“We had so much fun yesterday working on our design for our living room with Laura! I woke up early this morning thinking about how it will feel like a whole new home all over again. I just can’t stop smiling about your original design and the modifications we chose....

Joni and Jim

West Des Moines

“We had such a good experience with designer Laura Beeler when switching out a beloved antique pine cabinet for a modern credenza. Laura helped us find the right color and texture for this large piece. It’s perfect and the delivery people couldn’t have been nicer. The living room is evolving – thank you...

Marj L

Waukee

“From the first day I met Laura I felt comfortable in her hands. My worries that I would be pushed into expensive furniture were gone. Laura worked with me to try to find what I wanted even when I didn’t know. I ordered a fabric and had a couch made...

Sheila

West Des Moines

“I love my new swivel rocker and footstool! Thank you, Jessica, so much for your design help!!!”

Kathi P

West Des Moines - Pictures!

“Working with Laura was a real pleasure. After moving into a new home it was apparent that the furniture we owned just didn’t seem to work in the new space. We met with Laura, talked about what we wanted, and looked at fabrics to help her get some direction and...

Debra W

Urbandale - Pictures!

“I had a great experience working with Laura Beeler on my living room redesign. She listened to my ideas and asked me questions to better understand my needs for this space. Laura was fun to work with and easy to communicate with. She is friendly and flexible. We were quickly able...

Joni B

Urbandale

“Jessica was delightful and fun to work with. She came into our home, took measurements, listened to the colors that I like and got to know our style. She went back to work and created a layout with color, texture and design that matches both my husband’s and my personality! She really...

Craig and Elaine

Altoona

“My husband and I had a wonderful first shopping experience at By Design. Jessica came to our home and did an amazing job putting together a design that was functional and perfect for our home. We are loving our new living room furniture! Thank you, Jessica, we have gotten several...

Candace

Waukee

“Working with Laura was a pure delight. She listened well and guided me towards these chairs which are as sturdy as they are comfortable. They are the perfect addition to my open-concept floor plan with an attractive and interesting back view. You can’t go wrong with the exceptional designers at By...

Jan H

Pictures!

“This is my favorite furniture store I love everything I’ve gotten there.”

Judy

Clive

“My husband and I stopped at By Design last May to take a walk through the storeand try out chairs and sofas. We were surprised at the comfort of the sofas andchairs. Laura Beeler approached us to see if we had any questions or neededservice. We liked Laura’s willingness to...

Richard and Christine C

Indianola (Pictures!)

Five Stars!

Dawn V

“Laura is an excellent designer. Evaluating what is needed and knowing my likes to provide excellent choices of furniture and fabrics to accomplish a beautiful result. Thank you Laura!”Saint Charles

Lisa B

“Thanks, Jessica, for taking the time working with us on selecting the couch, chair, and pillows. The delivery guys are exceptional too, you have a top-notch company making deliveries. We enjoy our new additions to our home and complement By Design for their selection of quality furniture.” Urbandale

Mark & Terri K

Urbandale

“We are loving our new furniture. We really appreciated Jessica throughout the entire process. Thank you, thank you for all your help making our living room what I had only dreamed of.” Waukee

Candace N

Waukee

“WOW! The colors are just perfectly put together in the space! Laura was on point with every design selection and captured all of our requests for function, space, and style!” “The rug is remarkable, not only tying together all of the furniture and color selections but the existing features of the...

Ashley & Derek

West Des Moines - Picture!

“Jessica Young made the process fun, efficient, and easy. She listened to what I wanted and needed and delivered. The selection and quality of furniture available is unmatched locally and I can’t wait to enjoy my pieces for years to come. We will be back!”

Karen K

Urbandale

“The sectional is great! My dog likes it too as she’s in the picture. Very comfortable and the color works great. Love the pillows in the fabric we chose. Thank you Jessica!” Jessica_Debbie R_Review

Debbie R

Des Moines - Picture!

“Laura Beeler made us feel important to her the moment we walked through the doors at By Design. We are extremely grateful for her help. Laura was attentive to our likes and preferences, she came to our home in Polk City, and then she implemented a plan that we would...

Dean & Linda W

Polk City - Picture!

By Design Client Reviews, Customer Reviews and Testimonials, BY DESIGN furniture + interior design

“I walked into By Design to look at fabrics for our new “flex space’ which is part living room, bedroom, office and hallway. I love to look at all of their beautiful fabrics but it can also be overwhelming so I was happy when Jessica Young offered to help. She...

Kathy P

West Des Moines - Pictures!

“I didn’t think we could afford custom furniture until we found By Design. Laura helps us select quality, personalized pieces that fit our style and our budget. In the end, it doesn’t cost much more to get higher quality furnishings. I feel confident buying and I know it will be...

Jacque M

West Des Moines - Picture

“We stopped at By Design to browse. We had no intention of buying anything. We were impressed with the uniqueness and comfort of the furniture. Laura Beeler guided us to items we might like. After our initial in-store experience we decided to contact Laura for in-home consultation. She was spot...

Richard and Christine

Indianola

“We are thrilled with our furniture from By Design, and Laura was exceptionally helpful start to finish!” (Keosauqua)

Matt & Judy

Keosauqua - With Pictures

“We were so thrilled with our experience at By Design! The level of service and speed of delivery was night and day compared to the online retailer we worked with previously. Laura helped us all the way through delivery to make sure we got what we wanted and we love...

Katie S

Des Moines - Picture

“I was immediately greeted by Laura who impressed me with her knowledge of the furniture and how it would fit into my space. They have a great selection of fabrics for your made-to-order furniture. They may be a little more expensive than some of the other furniture stores but the...

Mary B

Des Moines

“Laura was so very helpful with my recent purchase from By Design. She listened to what I wanted and gave me excellent recommendations. I will definitely be back again!” (Ames)

Michael T

Ames

“I recently purchased a chair and rug. The customer experience was exceptional. Laura Beeler was so helpful in guiding me to a chair and fabric choice I will enjoy for years. I will definitely recommend you to friends and family, and continue to do business with you in the future.”...

Elaine M

Waukee

I had the honor to work with Laura Beeler on my couch and chairs. Everything turned out perfect, very well made, couldn’t be happier. (Clive)

Judy A

Clive - Pictures!

“I had the pleasure of working with Laura Beeler. I am beyond happy with the outcome. My family room looks amazing and fits our lifestyle perfectly. During the consultation and design phase, she asked a lot of questions to understand how we would use the space and offered me multiple...

Teri R

Pleasant Hill - Pictures!

“I worked with Laura at By Design. She is professional, talented and holds an ASID degree so you can expect exceptional knowledge and experience which Laura certainly possesses. Everything I received is beautiful, scaled appropriately and fits our space perfectly. Highly Recommend By Design for all your design and furnishing...

Kim G

Urbandale - Pictures!

“By Design’s knowledgeable and creative personnel complement their quality furnishings. My husband and I are repeat clients. We are grateful to have By Design in our community.”Thank you,Amy”Urbandale

Amy D

Urbandale

“I needed to complete my foyer and living room decor and stopped into By Design and was immediately greeted by Laura. She listened to what I was looking for and quickly came up with great ideas that fit with my existing furniture. We worked together and were able to find those missing pieces. ...

Lorie G

“BY DESIGN offers exceptional customer service! We most recently worked with Madison and felt that she went above and beyond to provide us with a wonderful experience. She listened to our needs, helped us customize our selections, and respected our budget. We walked away with great confidence that we will...

Ashley E

“I spoke with Laura about how the process works, and she offered to come see my place, measure the rooms I was looking to fill, and give me some suggestions. “She came over the following Monday, and instantly understood my aesthetic. She asked a number of questions about how I used...

Jenn M

“We discovered By Design several years ago when we purchased our current home. We met Laura on our first visit and since then, have returned multiple times. The atmosphere is always welcoming and we’ve never felt pressured. We have pieces from By Design in almost every room of our home...

Mark and Michael

See the Pictures!

“My husband and I were greeted as we entered the store by Madison. When asked what we were looking for, she was very knowledgeable about the products. She displayed professionalism and kindness. Thanks for a good experience”.

Judy L

“When we first came into the store Madison was the first to greet us. She was most welcoming with her friendly hello and warm smile as well as being very helpful in listening to our desires and showing us different options. She also made a visit to our home with...

Ken and Kathy A

“My relationship with Laura at By Design began in 2005 when my husband and I built the house of our dreams. Laura knew just what I wanted and gave me a beautiful design! Then this past summer when I was anxious to update, she once again understood perfectly the look...

Doreen

“After purchasing furniture from another store, my husband and I decided it did not go with our contemporary home, so we contacted Laura for help! She immediately came up with ideas that worked perfectly in our home and our family needs. I can’t imagine working with anyone else! Our home is beautiful...

Kay

- Pictures!

“My experience (s) at By Design is always a positive one!! Everyone is so willing to help, and give their honest opinion and I definitely trust their expertise!!! I have always loved the vibe of this store!!! I recently purchased a Beautiful piece of Artwork, and it is an absolute...

Molly T

“I just wanted to reach out and say how happy I am with the work Jessica is doing and I couldn’t be more excited to see the furniture. My remodel of the dining and living room is centered around what Jessica was able to come up with in her design. ...

Adam H

“My husband and I came in to your store last weekend and had the pleasure of working with Jessica on our new living room. She was so helpful, full of ideas, and best of all, really listened to what we were wanting. She was so authentic and clearly wanted to...

Rob and Abbie R

“We had a wonderful experience with Laura Beeler at BY DESIGN when we chose furniture for our sunroom addition. She spent a lot of time listening to us and getting an understanding of how we planned to use the space, then provided recommendations. She helped me feel more confident in...

Laura F

- Picture!

“Laura Beeler helped me pick out new tables, run, chairs, and pictures for my great room. She came up with a great design that I absolutely love. It hard now to wait for everything to get here. Laura is a wonderful person to work with. She listens to what you...

Carol S

“To our designer at By Design, Jessica, we thank you for all the recommendations and professionalism you have shown us. We are happy with the choices given and know they will work well with our decorating taste. Worth every minute of discussions, concerns, everything handled with detail! Thank You,”

Nancy L

“I have had a great experience with the “By Design” team. After months of trying to piece together some solutions on my own for 2 rooms in my house, I stopped at “By Design” for some ideas. Madison and Laura listened well, researched ideas, and then presented the perfect plan....

Mary S

“Working with Laura to design my new living room furniture was a dream. Can’t wait to see it in person!”

Ashlee S

“My husband and I have been looking for a long sofa to replace our old one. We searched in many stores and online to no avail when we decided to visit By Design. We were greeted by Laura who really knew her sofas and helped us build a sofa that...

Ann and Larry B

“My husband and I went in with an idea of what we wanted for a new chair but Jessica helped us turn our vision into a reality! We also got a fabulous rug! The quality of their products is stellar and the customer focus is why we’ll be back.”Des Moines

Anna

- Picture!

“I had a wonderful experience working with Laura at By Design. I was wanting a change and wasn’t sure where to begin. I talked with Laura about my needs and she came up with a plan. The transformation is absolutely “AMAZING”. She gave my space the new life it needed....

Angie W

Alden

“Wonderful experience, from design to delivery. We absolutely love our sectional. Thank you Jessica for your help!” Norwalk

Michelle H

“Laura – How fun to see our family room featured in the newsletter! I’ve been meaning to send a note to let you know that we have ALL just loved what you did! ❤️ I’m sitting in a blue chair now, and our family spends so much more time in...

Cynthia

“I contacted Laura to help me figure out how to refresh this condo I bought 5 years ago. The focus was on the living room where the layout wasn’t working for me and I wanted to change the flooring but wasn’t sure if that would be the answer. Laura was...

Cathleen S

“I had a wonderful experience with Laura at By Design Furniture and Interior Design. I told Laura that I wanted new furniture that would allow me to more efficiently use my space. I showed her photos of the space and told her what styles and colors I was thinking about....

Terri

“We wanted to update our family room furniture after over 20 years but needed design help. We worked with Jessica at By Design. I wanted someone to help me figure out what would work for us and then to order it all in one place. Jessica listened to us and...

Karen R

“I recently purchased a sofa and loveseat from By Design in Clive, IA. Laura Beeler was able to find the products that fit my space, height and fabric requirements. Her design advice made my decisions easy.”

Elaine N

“I am very pleased with the dining furniture which Laura helped me select for my apartment at Grand Living. The table and chairs are attractive, very durable, and fit perfectly in my dining space.”

Zoe A

“We had the most fun one afternoon working with Laura at By Design. We went into the store looking for a small couch and chair and she quickly and expertly figured out what we wanted even though we weren’t exactly sure what we wanted. I have never had such an...

Sarah K

“I am so pleased with my new furniture! I consulted with two other design companies before By Design and just wasn’t thrilled with anything they picked out. I met Laura when I stopped in By Design one day. She was so helpful through the whole process and really grasped the...

Karen B

We had a wonderful experience with Laura! She listened to our needs and our ideas every time we met with her. I loved that she let us have time to make decisions and came up with a wonderful design for our growing family. I feel the quality of the furniture...

Suzie M

“Jessica helped me with the artwork for my living room and I love it! Even though I am decorating in phases, Jessica makes sure it all coordinates and that it is something I will enjoy for a long time. Looking forward to working with Jessica some more as we continue...

Nancy

“Wow!! The living room furniture was worth waiting for. It is very lovely – I’m going to enjoy it. Thank you so much, Jessica did an excellent job of helping us pick everything out from the pieces of furniture to the fabric – she is the BEST! She made everything easy...

Judy Z

Hi Friends, I just wanted to let you know that my purchase last week was literally the best furniture shopping experience I’ve ever had. My daughter and I stopped in on a trip down from Northern Iowa. I had been looking around for a couple of new sofas and was exhausted with...

Holly M

“I can’t say enough about working with Laura to help design our new addition. We added a 4 season room that feels like you are in a treehouse. The furniture and fabrics she picked out are perfect and just my style! All of the details then from the rug to...

Jeri M

“Customer service is second to none at By Design! The owner Bonita was welcoming and our designer Laura was engaging, thoughtful, and ensured our design selections were the right ones for us. This was our first time using a custom designer and we’ll definitely use By Design going forward. Laura helped...

Larry

“Just when you think customer service is extinct–not so at BY DESIGN. We bought our barstools there in 2008, and the plastic floor protectors were breaking apart. Bonita promptly called the company on our behalf. Not only did they still make them, but they also drop-shipped them right to our house. ...

Dave and Valerie

“When Jessica, the designer, came to my house, she measured everything and double-checked to be sure that her numbers were correct. Later, when I arrived at the store, she was ready with the samples and a visual layout of the space.I found all the designers to be accommodating and easy...

Melinda K

“Angela lead me straight to what I was looking for and gave solid guidance on care instructions. This place is wonderful for finding items that have the look and feel of more upscale furnishings than you might usually see. I enjoy visiting, every time!”

Cari S

Hi! We’ve had such a wonderful experience with Laura Beeler in choosing furniture for our soon-to-be-remodeled home. “We’re remodeling our home and knew we wanted a designer to help us pull together the furnishings. Laura was a delight to work with—friendly, patient, and low-pressure, yet quickly helping us narrow down...

Kris and Gary

“I was overwhelmed with all the choices in furniture styles and designs, so it was extremely helpful to work with Laura at By Design. She has been down this road many times so she could advise me on practical issues that I did not think of including comfort tips, color...

Beth

“If I were to give your store a rating out of 5 stars I would give a 10. I worked specifically with Angela. When I arrived at the store I was greeted with a smile. Angela immediately asked what style I was looking for and budget. She got right to...

Danielle A

“As a 1st time customer, I found the store to be a good experience and my sales associate, Laura B, was very helpful!”

GMarch

“We had a great time shopping for a new leather loveseat, Angela was a very big help. Thank You, Angela.”

Ed & Doris

“Jessica at BY DESIGN was fantastic to work with! We are building a new house and were completely overwhelmed attempting to pick furnishings. Jessica helped us every step of the way as she learned our style. After an initial consult, Jessica gave us a vision for our house that we...

Brandon F

“Angela was great to work with! Very informative and helpful.”

Rachel O

“Thanks for the expertise experience I had in the selection of my living room furniture. Angela listened in our initial meeting and had perfect suggestions.”

Mary M

“We walked into By Design with a set of plans for our new house and some pictures of furniture we liked. What Laura and Bonita did to furnish our empty space was amazing. Great room, office, bedroom, family room. They created a full plan, we made one or two very...

Rachel B

“We have driven by the store hundreds of times over the years and never stopped in until we were having difficulty finding a dining table. Jessica found the perfect table for us and helped us choose the stain to match our existing pieces. We also unexpectedly found a great table...

Carla G

“We have had a wonderful experience working with Angela and By Design on our project and we aren’t even finished yet. We stumbled upon By Design by happenstance and we could not be happier that we found them to work with! Our experience with box stores was overwhelming and unsatisfying...

Samantha K

“Working with a designer isn’t something that you feel that you would need. It seems that you can figure things out on your own, but do yourself a favor and go to ByDesign and work with Angela. Before working with her, I exhausted my resources by spending hours on Houzz...

JoEllen N

“We were tired of Big Box shopping & were unsuccessful finding exactly what we were looking for, so we stopped in By Design and were blown away. The displays are very inviting and comfortable. The pieces were amazing, affordable and customizable. Angela made the process fun and genuinely cared about...

Monica P

“My husband and I had a great experience working with Angela. She understood our style aesthetic and offered different ideas/suggestions that really fit our preferences. She took the time to show us all the different sizes, colors, and variations. I couldn’t recommend her enough! We will definitely return to By...

Angela K

“We had a great experience. Laura was able to get us right down to the best selections for us very quickly. Very knowledgeable and friendly group. And we know we are getting great quality.”

Dons S

“Laura was such a huge help designing our living room! Our new home was in the framing stage when we met with Laura. She took our floor plan along with a few inspiration photos and showed us how to lay out the living room. She help us picked pieces that...

Cindy B

“I just wanted to say how happy I have been with my recent experience working with Laura Beeler on my living room project. We have purchased furniture from By Design several times over the years and have been very happy with the quality and durability of our purchases. Before now,...

Lori G

“We are in the process of moving from almost 3,000 sq. ft. of townhome to 1,500 sq. ft. of a two-bedroom apartment in a senior living facility. Aside from taking all of the wonderful furniture we purchased from BY DESIGN n some six-seven years ago, which is still in the...

Barbara and Roger H

“Jessica was awesome and so helpful! She totally embraced our idea of ordering a pink sectional! It is so fun getting to work with a team that is as excited about our purchase as we are. We can’t wait for our new couch to come in!!!”

Natalie B

“We have been customers of BY DESIGN for over 20 years and when it was time to update our living room we knew exactly where we were going! We had the great fortune to work with Jessica and she has been amazing! She made pulling together new furnishings and choosing...

Tracy W

“After a long unsuccessful day of furniture shopping, my husband and I happened to see BY DESIGN and stopped to see their furniture selection. At first glance, because I didn’t see a “sea of inventory” I doubted we would find what we were looking for. I am happy to say...

Kathie M

“My husband and I came in Saturday morning looking for furniture for our living room. We needed fresh ideas for the space, as well as different furniture. Jessica kindly greeted us as soon as we walked in and listened to our needs. She provided incredible service and design ideas that...

Anne & Tim

“We have used BY DESIGN for many years and to furnish 3 different homes! This last round we were lucky enough to work with Angela Lahr, and she’s amazing! I felt like she came into my brain to see exactly what we wanted, it was all so perfect! Our vision...

Casey M

“Angela at BY DESIGN is the real deal. She took the time to get to know what my tastes & thoughts for my living room space. She hit the mark with every color & fabric choice made. She helped me get the most for my money & created maximum seating...

Kathleen

“I had a great experience with Angela from your store, BY DESIGN. Angela came out to my home, measured the room to see if the furniture that I picked out would fit the space, and the island for the right size bar stools. I appreciated Angela’s time and knowledge. I...

Stacy H

“Love this store! They have a huge selection, some very unique home furnishing items. The staff is very friendly, they know their stuff! Awesome, locally owned store!!” (via google)

Kelly B

“We are thrilled with our recent design proposal with Angela. Angela worked hard to ensure that we love the look and feel of our home! She took time to help us reimagine the space and gave us examples to compare and contrast. She communicated & provided alternatives for preferences &...

Jamie S

“Hello, We want to add our appreciation to Angela, our amazing designer. Angela was so excited to help us find what we needed for our new home. Angela really made our searching process much less anxious and much more exciting. Thank you for your input, time, and effort in our...

Cathy & Terry D.

“Thanks so much to Jessica’s help and prompt attention. We appreciated her attention to our needs as well as her sharing design and fashion experience. Can’t wait to have comfortable chairs in our home.”

Joyce P

“It was a joy working with Jessica Young at BY DESIGN furniture + interior design. She was so welcoming to us every time we called or came into the store and always made herself available to assist us. She pulled together so many aspects of our space for us in...

Stacey B

“I just wanted to share my great experience with Angela at your store. “From the moment I walked in I felt like I was at home and this place was different from any other furniture store I had been to. Angela was great at finding out my needs and helping guide...

Austin P

“I’ve had top-notch experience working with BY DESIGN over the years. 1 of my favorite pieces, a hutch, was purchased with Laura Beeler’s assistance in 2002. I recall her helping us select every part of this piece (handles, finish, foot style). As a result, we have a classic piece of...

LuAnn S

“I just wanted to let you know I love my dining room furniture! Laura was awesome to work with. She listened to what I was envisioning and after reviewing some photos I had of the room, she completely knew what would look great and fit my Personal design. I will...

Brenda S

“Once again, Laura delivered top-notch service for us on a second space that we redecorated using her guidance. From design to delivery, the process was not only exactly as she said it would be, but it was also fun! She does a wonderful job of knowing the look a client...

Denise

“Laura helped me pick out furniture for our new home. I have worked with her in the past – and I’ve always been pleased at how the rooms turns out. BY DESIGN made it easy for my vision of the room… to happen. I highly recommend!!!”

Amy B

“Laura & I have been acquaintances since the early 90’s. Over the years, when I stopped in at By Design to browse, I would see her and make occasional purchases from her. When I decided our family room needed a fresher look, I contacted her. She “got me” and...

Linda W

“Laura from By Design helped me update my living room space with new drapes, lamps, table, couch, love seat and chairs. I enjoyed working with her and the process of coordinating it all. I am so pleased with the final look and feel. Laura listened to what I wanted and just...

Priscilla W

“I am very happy with the Comfort Sleeper I ordered from By Design. Also it was a pleasure to work with Laura Beeler in finding the right size and color couch to meet our needs.”

Eileen M

“by Design is one of the only stores in Des Moines with a good variety of high-quality furniture and home decor items. We recently worked with Jessica, who has a personality with the perfect balance between friendly and professional, and were able to find a great solution for a front-room...

Sara S

“We had a great experience buying a couch at By Design! Laura was a huge help.”

Fran B

“Angela has been awesome! We are so excited about the beautiful design she has created for our home.”

Natalie W

“We were very happy with the time and effort spent by Angela putting together a full plan for decorating our home. Highly recommended and we will be a repeat customer!”

Tanner S

“Angela listened to what I was looking for and produced exactly what I wanted.”

Mary W.

“By Design is the best place to go for fabric samples. Laura Beeler has helped me with interior designs for years!!! She’s my “go-to” for any size project. I’m always so happy with the results.”

Diana K

“Working with Laura at BY DESIGN has been a great experience for our family! She has picked out some wonderful furniture pieces for our home that we love! They are unique and beautiful and represent our taste very well. She made it such an easy process and did all the...

Amanda P

“We just completed the second project that we have done with Jessica Young. Jessica listens to her customers and is fun to work with towards achieving the visions that the customer brings to BY DESIGN. We were thrilled with our selections for our family room makeover and we have recently...

Kimberly P

“Angela was wonderful to work with! she knew the material and colors well – I had my mind made up with the pieces in half an hour! I would recommend her for your design.”

Virgina P

“My wife and I went to BY DESIGN to find new furniture for our family room. We were fairly sure of what we were looking for – but were very much open to suggestions. Angela helped us and was very thorough and patient. She educated us on all the materials available...

Julie and Dwight H

“My husband and I were recently looking for a new sectional for our family room. Fortunately, we landed at by Design Furniture. What a fantastic find. They have a great selection of everything you could ever need to design and furnish your home. Angela was awesome to work with! She...

Anthony C

“We moved to West Des Moines from out of state a little over a year ago and By Design quickly became one of our favorite “go-to” places for home furnishings. We like to browse and the staff has always been helpful. Recently, we decided to furnish our downstairs finished basement. ...

Dan and Patti J

Laura has been fabulous to work with….just what I needed as I tend to get overwhelmed with all the choice and options. She came to my house and almost immediately “got” my style and taste. Next step was to go to the store where she had everything laid out for...

Renee V

“We moved to this area from a small town in NE Iowa. When it came time to get furniture for our new home I wasn’t sure where to go. I went to a few furniture stores on my own and came home empty-handed and a little overwhelmed. A friend recommended By Design. What...

Penny S

“Working with Laura and the whole team at By Design has been a delight! Our relationship goes way back! Over the years, as our needs and residences have changed, we’ve always relied on them for quality, design, and service. An upcoming condo redo brought us back yet again. While shopping,...

Shari M

We moved recently and needed furniture for our LR and DR. We had purchased from By Design many years earlier and appreciated their quality product line, design services and genuine interest in helping us. I really needed help figuring out what would work with some unique aspects of our home...

Leonard B

“Laura was incredibly helpful in picking out new furniture for our living room. With just a room sketch and a few hints about our style, she selected furniture that looks great, is comfortable, and fits our family of 6. Thank you!”

Sue G

“This past week I bought a sectional from By Design. I worked with Jessica, one of the designers. The service was excellent. She came out to my house to measure and draw up a plan to size. I visited their showroom many times in the past few weeks and they...

Laurie K

“Angela was great to work with. We had specific needs due to my husband’s mobility issues and she was able to help us find the best sofa for our needs and even arrange for an extra cushion. She made an appointment with us before the store opened so we could...

Roxanne R

“Laura was wonderful and so patient with us. I would highly, highly recommend her. She is a gem.”

Sandy C

We worked with Laura and very pleased with all her effort. She had a plan for us and if we made suggestions she adjusted and really listened to us. We had our delivery yesterday and she was here to place everything. Our room looks great and Laura was very helpful...

Jim and Julie M

“I can’t say enough about Laura. She was extremely patient with me and my indecision. She helped me with my living room furniture. She can see your vision and bring it to life. Her home visits are so helpful! She can work magic into any room.I’m so glad to have...

Lucy S

“We recently purchased a new home in Waukee and needed some new furniture. Our daughter suggested By Design. On our first visit, we met Angela and she has been most helpful in picking our furniture. We appreciate her taking the time to present ideas and suggestions and keeping within our...

Terry and Kathy B

“We have a family member that is a professional Interior Designer and has been in major publications for her work and unfortunately, she didn’t feel she could provide the best service to fit our needs because she lives out of state. She researched Laura Beeler out and said she would...

Linda C

“We built a new home and moved in December 2019 with only a recliner chair for our living room (which we bought from By Design 3 years earlier). Knowing we wanted to get furniture to complement our chair and of the same quality craftsmanship, we returned to By Design. I...

Tammy N

“Jessica has been working with us these past six months to furnish our new home. She has been terrific to worth with and she has a real talent for helping us find furniture that matches our aesthetic but also showing us fabrics etc…that we would not have chosen on our...

Julie & Jim H

“We are wanting to update a couple of rooms in our home and have been searching endlessly for weeks. We happened to hear about by Design from a friend and thought we would check it out. So many beautiful concepts and pieces! We were so lucky to be able to...

Serra C

“I needed some new pillows to brighten up my family room. Angela helped me find two coordinating fabrics that were not only beautiful but practical and cost-effective, too! I love By Design’s huge fabric selection.”

Kathi P

“Angela was wonderful to work with. She is fantastic at listening to our needs and achieving the perfect color tones with existing pieces we are trying to incorporate.”

Angie T

“We loved working with Angela! I’ve been wanting someone to help design our living room for a long time so I had ideas on what I wanted. Angela put together a design, all the pieces and fabrics that were exactly what we were looking for. Angela made our experience fun,...

Colleen O

“5 Stars!”

Joe & Kathryn

“My wife and I recently purchased a chair and ottoman. Jessica did a great job of helping us decide which style and fabric to choose. I appreciate her interest, knowledge, and helpfulness. We bought the furniture from By Design because we wanted personal service as well as high-quality furniture. We...

Daryl S

“I worked with Laura on updating my dining room and what a transformation! It is stunning and the process was so smooth…and fun! Great ideas and great products! I will definitely be back in touch with Laura when the next room needs updating!”

Denise E

“It was such a pleasure working with Angela. She listened to our design requested and delivered with a great design for our home. We look forward to working with her again in the future.”

Rusty & Connie

“I wandered into by Design several years ago with a look of bewilderment. Thankfully, Laura B. took me under her wing and we pieced together a beautiful living room. Last week, we added the gorgeous, and oh so comfortable Comfort Air chairs. My husband and I don’t want to leave...

Shelly C

“Shopping at By Design is always a joy! My husband and I are repeat customers. Their furniture and accessories are not only beautiful but also of the highest quality. We have enjoyed everything we have purchased in the past, and we are excited to welcome into our home the items...

Charlene H

“Angela Lahr was really great to work with, both in terms of her professional opinions and her help to create a cohesive design of our newly remodeled living room. Angela was an excellent communicator and clearly listened to our wants and desires. By Design, has well-made furniture, throw rugs and...

Deb P

“How lucky I am that Angela Lahr was the first person I met when I walked into By Design. She is knowledgeable, a great listener, pays attention to details and is honest when she needs to find information that she doesn’t know. Together we are embarking on a multi-phase, long...

Gabrielle C.

“Our recent experience with Laura B at By Design has been very positive. Laura offered guidance after asking about our needs and our design choices. She was very helpful in making furniture pieces more accessible for us to review and to experience the fit and comfort we were searching for...

Karen & Dick D

“We recently moved to Waukee from South Dakota. For the convenience of our move we decided to sell all of our living and dining furniture. Before the move we contacted Laura at By Design. Laura made the process of picking out furniture before we closed on our house and moved...

Blake and Amber C

“Laura did a great job designing our living room and choosing colors for our new TV room too. We love our new furniture and everything looks wonderful! Thank you so much for all your help, Laura! !”

Jan D

“My husband and I have been very pleased with our experience at By Design, and specifically with Jessica. She is very efficient, polite and has really listened to what we want. We look forward to working with her more to make our new house the home we are dreaming of.”

Laura K

“Bonita and her team are amazing to work with! The quality of the furniture is amazing. We bought 2 couches and are in love with them. They have such unique items. I found a beautiful leather chair that I just can’t get out of my head! I might have to...

Joanna L

“Thanks for the great experience. Shopping made fun and easy. My furniture order and window coverings turned out great. Thanks, Laura for your help deciding. :)”

Linda L

“When it was time to shop for furniture for our sunroom addition to our home, I immediately remembered a beautiful sectional I had seen earlier in your store. Since construction had not yet begun, Laura was able to use our floor plans to design the sofa for our yet-to-be-built room....

Jan H

“We recently updated our living room. Our impetus came from a visit to By Design. We found a sofa we loved but were not sure whether or how it would work in our space. Laura came to our home to advise us. She was absolutely wonderful! The sofa worked and she...

Kathy and Ken A

“Updating my furniture has been very difficult and overwhelming for me. A dear friend referred me to Laura at ByDesign. Little did I know what a wonderful experience it would be! I met Laura at the store and tried to explain my thoughts. She came to my home, asked questions,...

Rita D

“By Design has been my furniture store for the past 20 years. I have purchased three living room and two sun room pieces. Laura has been incredible helping me redesign my living room. She listened to my ideas and knew I liked color and she made the entire process of...

Vicki B

“Laura did a great job for us. She was very easy to work with and we are delighted with the final product. I needed help with my new house and she responded immediately and really tried to listen to what we wanted and design accordingly. She also did her best...

Jan B

By Design has been a part of many of our room improvement projects, from couches and kitchen sets to art and knick-knacks, we have loved their store and their talented designers.

Pat G

“My wife and I have been 30 plus year customers of By Design and have worked with their team on several projects. In spite of living one and a half hours away, we have found working with the team at By Design, and specifically, Laura Beeler, to be extremely convenient. ...

John & Beth V

“We had never been to By Design but had heard good things and wanted to at least stop to check it out. Laura greeted us and worked with us. We placed an order in about 90 minutes. We spent a bit more money than planned, but we are thrilled with...

Rob and Stacy W

“I was looking for window treatments for 6 windows in my new apartment. I thought it would be an overwhelming task but Laura made it so easy. I sat down with her for about 2 hours and we had fabric picked out for all the windows that worked beautifully. I...

Martha T

“Jessica did a wonderful job helping me create a plan for my living room from scratch. I gave her very little to work with, but her opinions and suggestions are working out great as I slowly continue to put it all together.”

Brandt J

“A GIANT HEARTFELT THANKS to you for refreshing our master bedroom. Like the over rooms in our home you have made our nest (as we love to call it) beautiful, up to date, and simply fabulous! After 30 years of working with you and By Design I’m always amazed at...

Barb and Steve M

“Dave and I love Bonita and by Design! We were so happy to learn about By Design’s White Glove Delivery Service now available all over the United States. We have purchased all of our furniture from by Design so when we got a home in Florida, we wanted Bonita to...

Loretta D

“I just wanted to note what great service we got from Laura Beeler. I am easily overwhelmed when it comes to staging a room but Laura simplified the process. We were remodeling and turning our dining room into a sitting room/piano room. Laura helped us layout our room with the...

Jen C

“Working with Laura was a wonderful experience. She listened to our thoughts on the project and worked hard to meet those needs and wants. We have worked with designers in the past who appeared to listen, however ended up trying to push their personal style. This wasn’t the case with...

Andrea K

“I have found By Design to be a wonderful place to shop for furniture! Both the furniture and accessory selection is great, and the myriad of fabrics to choose from can make any chair or couch you find unique! Recently I decided to update a couple of chairs and ottoman in...

Terri D

“Working with Laura was so great! She had so many great ideas and really helped me to find exactly what I wanted. I am not from the area but Laura was always able to help me via email/phone if I needed it throughout this process – everything was so easy...

Sydney C

“Easiest and most fun way to shop for new furniture! Laura always listens to what I want and offers great suggestions for option….and bears with me while I change my mind! It’s our go-to store for furniture!”

Chris

“My husband and I are so pleased with our custom sectional order! It is a bit scary to special order something you cannot actually touch. But, Sherri was so helpful with showing us the same manufacturer on their showroom. We were able to sit and feel the comfort, and leather...

Michone H

I worked with Laura on a living room project for my new home and she quickly gave me what I wanted (and more). I had ideas in mind and she took those ideas and brought them to life – fully exceeding my expectations. In a matter of days from our...

Matt G

I’m so pleased to have found By Design! My home is a 1920s Craftsman, but because most stores feature furniture that’s styled and sized for modern “great room” homes, I was growing frustrated by the lack of available options. Laura took my ideas and came back days later with some...

Kathy D

“We can’t say enough how much we are enjoying working with Laura at By Design. From the minute I walked into the door; through the two hours I was there – I felt as if I was the only thing that mattered. Laura listened to my decorating challenge, skillfully pulled...

Julie W

I have worked with Laura Beeler and the team at By Design Furniture and Design for the past four years. Each time I am greeted with enthusiasm to help create a beautiful space that enhances my existing rooms. I especially appreciate the way in which Laura listens to, understands, and...

Deb R

We received our beautiful furniture yesterday from by Design and we absolutely love it! Our family has moved numerous times and spent lots of money on uncomfortable furniture that looked good, was expensive but uncomfortable. We vowed to have furniture that was beautiful and cozy, relaxing and look(s) amazing. Laura was...

Michele K

“I have worked on numerous projects throughout my new home with Jessica. She always nails my taste and style! It has been so much fun working with her. She goes out of her way to find exactly what I am looking for. Everyone at By Design is so friendly and...

Nancy K

“I want to thank Laura and all the staff at byDesign. I was always greeted by friendly, helpful people on the many times I entered the store. Laura was so helpful and understanding of my thoughtful and drawn-out over time approach to choosing just the right sofa sectional. She was...

Diane P

I worked with Laura when moving into a new home and she did a fantastic job of coordinating living room pieces, a dining room set and bar stools for the kitchen island into an open floor plan. The color combination and style were exactly what I was wanting for a...

Nicole D

“We have been going to By Design for over 15 years and for three moves. Whenever we need some new pieces of furniture for a new home, we visit By Design and always find what we need. After our recent move to a new home, we needed a few pieces...

Marty P

“Laura listens and I so appreciate her attentiveness to my special needs and wants. With all her knowledge and creative design ideas, she knows before I do what treasures that fit my home. I always have such an enjoyable experience AND find the perfect piece. Thanks Laura!”

Dot B

We worked with Laura during our experience and she made it very enjoyable and stress free! She found exactly what we were looking for and that fit our space perfectly! With young kids we were worried about what furniture to get and she made sure to get something that accommodated...

J Miller

“I bought a beautiful custom sectional from by Design. We love it. It is the most comfortable sofa I have ever owned and the most beautiful. The process was amazing and the owner was so helpful.I highly recommend them!”

Iris S.

Customer Reviews and Testimonials

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