Our Designers

Laura Beeler post image

Laura Beeler

Laura is a Senior Designer at by Design, having worked here since 1992.  She graduated from Iowa State with degree in Interior Design.

“I’ve made so many friends in the years that I’ve been at by Design.  I suppose that is a natural consequence of working so closely with a client on something that is so close to their heart: their home.  I’ve always felt that your home and your room should reflect your taste and lifestyle, no matter the scale of the project we work on.  If I’ve done my job well, you’ll find yourself feeling “at home” in your new surroundings… and hopefully we’ve had a lot of fun along the way.”


Sherri Bruckshaw post image

Sherri Bruckshaw

Even when I was a stay-at-home Mom, I knew design was in my future. While attending our oldest son’s 1st grade conference, the teacher informed me that she had asked our son what his mother does. He responded, “If you want to know where to put a candle in your home, my Mom will tell you.”

Over time, my side business developed through word-of-mouth. I’ve worked on commercial and residential design consulting, staging and personal shopping.

My time at by Design has reinforced my beliefs that home design is both fun and challenging at the same time. My goal is for my customers to feel that their experience at by Design was not only fruitful, but also a lot of fun.

Please give me a call or stop into the store. I’m confident that we will exceed your expectations and provide professional, signature interior design services.

(And don’t forget the fun).

Jessica Koethe post image

Jessica Koethe

For as long as I can remember, design has always been second nature to me. From around my home, to the latest fashion trends, to even putting those extra touches on gift wrapping, design seems to bring joy throughout many facets of my life.

I received my bachelor’s degree from UNI. However, I was born and raised right here in Des Moines! Here at by Design, I love getting to know each of my client’s own personal styles, as it has allowed me to turn an ordinary room into a place they can call home. Whether you are replacing a lamp or decorating your whole house, have many ideas or don’t know where to begin, I am here to help and make things easy and fun for you.


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