the By Design Team

An Organic Modern Living Room

I’m currently in the process of redesigning our living room and thought I’d share my ideas with you…I’d love any feedback you have to give! The look I’m going for is Organic Modern…(learn more about organic modern design here) with a touch of glam. We’re adding new wood floors to the room along with a [...]

Swoon Worthy!

KAden Sectional |by Design Des Moines

Angela’s Product of the Week As a designer, I have fallen in love with many pieces crafted by American Leather. Sure enough, when our new Kaden sectional was delivered I was blown away by it’s effortless style, appealing design, comfort and craftsmanship. I shouldn’t have been surprised, American Leather is known for their innovation, expert [...]

Dreaming woman in headset over drawn living room background

Absolutely. It can be healthy. At BY DESIGN we truly care about our customers. We take the time to ensure your experience is exceptional. When starting with By Design I was thrilled to learn that all of our upholstery companies are GREEN! I’m excited to share this with all of you as it is something [...]


There are so many decisions to make when you are designing a new room in your home…and one of the biggest is whether to choose a sectional or sofa! Trust us – we’ve helped thousands of people make these decisions over our 40 years in business at by Design. We can help you too! Here [...]

Laura Beeler

Laura is a Senior Designer at by Design, having worked here since 1992.  She graduated from Iowa State with degree in Interior Design. “I’ve made so many friends in the years that I’ve been at by Design.  I suppose that is a natural consequence of working so closely with a client on something that is [...]

Modern Casual room

Why should you use an interior designer?  Many people think they can design their homes themselves.  They watch a little HGTV, they like to shop online and boom – they’re a designer!  We’re here to tell you, using an interior designer can help you for so many reasons…six of which we’ve written about below. Save [...]

modern room

Amy came to me looking for a sectional that would accommodate a large space in her lower level. She wanted to maximize seating and not feel like she’s cutting off her room with it. I have worked with her on many projects before, so she already trusted me to nail her style! We decided on [...]

White Glove Delivery

Client living room

We are so happy to announce White Glove Delivery service is now available to our clients around the United States!

Making a modern statement

My client Nancy came to me looking for a couple of gorgeous occasional chairs for her living room.

Maximum seating with minimum space

big colton sectional

This was a unique project in a very unique space! My client Julie wanted to have maximum seating in her small living room to accommodate her big family when they visit. She loved the Colton style and we loved that it was the right size and style for the design and room. The Colton can be [...]