the By Design Team

the By Design Team About the author: BY DESIGN furniture + interior design. A store full of beautiful furniture and accents. However, a great room is far more. So… Our mission is to engage you in a design conversation. Our goal is to help you create your personal, perfect room.

Understanding minimalism in interior design Minimalism in interior design is more than just an aesthetic; it’s a philosophy that encourages a simpler way to live. Rooted in the Japanese concept of Zen, the minimalist style is about stripping away the superfluous and focusing on the essential. It’s about creating a space that embodies tranquility, clarity, [...]

A Comfortable Living Remodel

When Rich & Christy came into By Design, they were surprised to find that we have furniture that actually “fit” them and that they could have it customized to get exactly what they wanted. Laura explained the design process and how she could make it so easy for them. The couple quickly set up a [...]

A Casually Organic Home

Designer Project - Casually Organic Home

A long relationship helps create a wonderful new modern organic home

Personalizing your Home

Gage Settee - Personalizing your Home

In a world of fun trends and dramatic transformations, we can all agree that we want our house to feel like home. Whether you have lots of space to work with or very little, it is important that we capitalize on creating our own retreat where we live . . . and that starts with [...]

A plan to transform a modern townhome

Dean & Linda had relocated here to be close to their kids and 7 grandkids! They quickly found that their current furnishings were not the right look or scale for their new, more modern townhome. The main goal was to have it not only look good but be user-friendly too. This modern townhome transformation with [...]

Katie S

“We were so thrilled with our experience at By Design! The level of service and speed of delivery was night and day compared to the online retailer we worked with previously. Laura helped us all the way through delivery to make sure we got what we wanted and we love the couch!” (Des Moines)

Mary B

“I was immediately greeted by Laura who impressed me with her knowledge of the furniture and how it would fit into my space. They have a great selection of fabrics for your made-to-order furniture. They may be a little more expensive than some of the other furniture stores but the quality of the furniture is [...]

Eclectic Collector interior design style is a room inspired by a diverse set of styles or sources. You begin and end with what you love.

Texturizing Your Home

Tired of your space falling flat? Add more texture (texturizing) your home and your surroundings! You’ll be astounded at the subtle, yet real transformation. Aim for Comfort! People are constantly telling us.. “ I am tired of my space,” “my room is so blah,” and “it just doesn’t feel comfortable.” We have seen it time [...]

Achieving a Modern Luxury Room

American Leather Barcelona in the Metropolis Collection

Modern Luxury. We love it and we love homes that speak it with style. Madison’s thoughts on how to achieve it.

The Diverse Ottoman

Ottomans have emerged as a design focus feature along with their obvious function. Some things to consider about ottomans.

I first met Cynthia to help her pick out a new light fixture for her Great Room in her Marshalltown home. With her interesting ceiling design, it could not be just an ordinary chandelier. That wood framing detail calls for attention and demands something special. Once we connected on the perfect light, the rest of [...]

Have you considered a rug for your space? If you haven’t already, well then, do I have something for you! When adding a rug to your space, you gift yourself a great opportunity to customize your look! By simply placing a rug in your room, you will tie together all of your furniture pieces and [...]