Customer Reviews

We had a wonderful experience with Laura! She listened to our needs and our ideas every time we met with her. I loved that she let us have time to make decisions and came up with a wonderful design for our growing family. I feel the quality of the furniture the store sells and Laura’s [...]

“Jessica helped me with the artwork for my living room and I love it!   Even though I am decorating in phases, Jessica makes sure it all coordinates and that it is something I will enjoy for a long time.  Looking forward to working with Jessica some more as we continue to decorate my new home.”

“Wow!! The living room furniture was worth waiting for. It is very lovely – I’m going to enjoy it. Thank you so much, Jessica did an excellent job of helping us pick everything out from the pieces of furniture to the fabric – she is the BEST! She made everything easy and not stressful. By Design [...]

Hi Friends, I just wanted to let you know that my purchase last week was literally the best furniture shopping experience I’ve ever had.  My daughter and I stopped in on a trip down from Northern Iowa.  I had been looking around for a couple of new sofas and was exhausted with the sameness from all [...]

“I can’t say enough about working with Laura to help design our new addition. We added a 4 season room that feels like you are in a treehouse. The furniture and fabrics she picked out are perfect and just my style! All of the details then from the rug to the side tables and lamps [...]

“Customer service is second to none at By Design! The owner Bonita was welcoming and our designer Laura was engaging, thoughtful, and ensured our design selections were the right ones for us. This was our first time using a custom designer and we’ll definitely use By Design going forward. Laura helped us pick out the [...]

“Just when you think customer service is extinct–not so at BY DESIGN.  We bought our barstools there in 2008, and the plastic floor protectors were breaking apart.  Bonita promptly called the company on our behalf.  Not only did they still make them, but they also drop-shipped them right to our house.  Amazing!  We were floored, our [...]

“When Jessica, the designer, came to my house, she measured everything and double-checked to be sure that her numbers were correct.  Later, when I arrived at the store, she was ready with the samples and a visual layout of the space.I found all the designers to be accommodating and easy to dialogue with about any [...]

“Angela lead me straight to what I was looking for and gave solid guidance on care instructions. This place is wonderful for finding items that have the look and feel of more upscale furnishings than you might usually see. I enjoy visiting, every time!”

Hi! We’ve had such a wonderful experience with Laura Beeler in choosing furniture for our soon-to-be-remodeled home. “We’re remodeling our home and knew we wanted a designer to help us pull together the furnishings. Laura was a delight to work with—friendly, patient, and low-pressure, yet quickly helping us narrow down choices and create a look [...]

“I was overwhelmed with all the choices in furniture styles and designs, so it was extremely helpful to work with Laura at By Design.  She has been down this road many times so she could advise me on practical issues that I did not think of including comfort tips, color ideas, movement and flow tips, [...]

“If I were to give your store a rating out of 5 stars I would give a 10. I worked specifically with Angela. When I arrived at the store I was greeted with a smile. Angela immediately asked what style I was looking for and budget. She got right to working finding fabrics that were [...]

“As a 1st time customer, I found the store to be a good experience and my sales associate, Laura B, was very helpful!”

“We had a great time shopping for a new leather loveseat, Angela was a very big help. Thank You, Angela.”

“Jessica at BY DESIGN was fantastic to work with! We are building a new house and were completely overwhelmed attempting to pick furnishings. Jessica helped us every step of the way as she learned our style. After an initial consult, Jessica gave us a vision for our house that we loved! She made sense of [...]

“Angela was great to work with! Very informative and helpful.”

“Thanks for the expertise experience I had in the selection of my living room furniture. Angela listened in our initial meeting and had perfect suggestions.”

“We walked in to By Design with a set of plans for our new house and some pictures of furniture we liked. What Laura and Bonita did to furnish our empty space was amazing. Great room, office, bedroom, family room. They created a full plan, we made one or two very minor adjustments, and now [...]

“We have driven by the store hundreds of times over the years and never stopped in until we were having difficulty finding a dining table. Jessica found the perfect table for us and helped us choose the stain to match our existing pieces. We also unexpectedly found a great table for our eat- in kitchen [...]

“We have had a wonderful experience working with Angela and By Design on our project and we aren’t even finished yet. We stumbled upon By Design by happenstance and we could not be happier that we found them to work with! Our experience with box stores was overwhelming and unsatisfying and By Design is the [...]

“Working with a designer isn’t something that you feel that you would need. It seems that you can figure things out on your own, but do yourself a favor and go to ByDesign and work with Angela. Before working with her, I exhausted my resources by spending hours on Houzz and various furniture websites and [...]

“We were tired of Big Box shopping & were unsuccessful finding exactly what we were looking for, so we stopped in By Design and were blown away. The displays are very inviting and comfortable. The pieces were amazing, affordable and customizable. Angela made the process fun and genuinely cared about the space our new pieces [...]

“My husband and I had a great experience working with Angela. She understood our style aesthetic and offered different ideas/suggestions that really fit our preferences. She took the time to show us all the different sizes, colors, and variations. I couldn’t recommend her enough! We will definitely return to By Design!”

“We had a great experience.  Laura was able to get us right down to the best selections for us very quickly.  Very knowledgeable and friendly group.  And we know we are getting great quality.”

“Laura was such a huge help designing our living room! Our new home was in the framing stage when we met with Laura. She took our floor plan along with a few inspiration photos and showed us how to lay out the living room. She help us picked pieces that were the right size for [...]

“I just wanted to say how happy I have been with my recent experience working with Laura Beeler on my living room project.  We have purchased furniture from By Design several times over the years and have been very happy with the quality and durability of our purchases.  Before now, however, we hadn’t really used [...]

“We are in the process of moving from almost 3,000 sq. ft. of townhome to 1,500 sq. ft. of a two-bedroom apartment in a senior living facility. Aside from taking all of the wonderful furniture we purchased from BY DESIGN n some six-seven years ago, which is still in the same high-quality shape as it [...]

“Jessica was awesome and so helpful! She totally embraced our idea of ordering a pink sectional! It is so fun getting to work with a team that is as excited about our purchase as we are. We can’t wait for our new couch to come in!!!”

“We have been customers of BY DESIGN for over 20 years and when it was time to update our living room we knew exactly where we were going!  We had the great fortune to work with Jessica and she has been amazing!  She made pulling together new furnishings and choosing new colors so easy.  She [...]

“After a long unsuccessful day of furniture shopping, my husband and I  happened to see BY DESIGN and stopped to see their furniture selection. At first glance, because I didn’t see a “sea of inventory” I doubted we would find what we were looking for. I am happy to say I was wrong! Laura Beeler [...]

“My husband and I came in Saturday morning looking for furniture for our living room.  We needed fresh ideas for the space, as well as different furniture.  Jessica kindly greeted us as soon as we walked in and listened to our needs.  She provided incredible service and design ideas that will allow us to use [...]

“We have used BY DESIGN for many years and to furnish 3 different homes! This last round we were lucky enough to work with Angela Lahr, and she’s amazing! I felt like she came into my brain to see exactly what we wanted, it was all so perfect! Our vision was interesting and spotty, but [...]

“Angela at BY DESIGN is the real deal. She took the time to get to know what my tastes & thoughts for my living room space. She hit the mark with every color & fabric choice made. She helped me get the most for my money & created maximum seating space for family gatherings. This [...]

“I had a great experience with Angela from your store, BY DESIGN.  Angela came out to my home, measured the room to see if the furniture that I picked out would fit the space,  and the island for the right size bar stools.  I appreciated Angela’s time and knowledge.   I love the store and the [...]

“Love this store! They have a huge selection, some very unique home furnishing items. The staff is very friendly, they know their stuff! Awesome, locally owned store!!” (via google)

“We are thrilled with our recent design proposal with Angela. Angela worked hard to ensure that we love the look and feel of our home! She took time to help us reimagine the space and gave us examples to compare and contrast. She communicated & provided alternatives for preferences & budget desires. As a busy [...]

“Hello, We want to add our appreciation to Angela, our amazing designer.  Angela was so excited to help us find what we needed for our new home. Angela really made our searching process much less anxious and much more exciting.  Thank you for your input, time, and effort in our project.”

“Thanks so much to Jessica’s help and prompt attention.  We appreciated her attention to our needs as well as her sharing design and fashion experience.  Can’t wait to have comfortable chairs in our home.”

“It was a joy working with Jessica Young at BY DESIGN furniture + interior design. She was so welcoming to us every time we called or came into the store and always made herself available to assist us. She pulled together so many aspects of our space for us in a beautiful way. We have [...]

“I just wanted to share my great experience with Angela at your store. “From the moment I walked in I felt like I was at home and this place was different from any other furniture store I had been to. Angela was great at finding out my needs and helping guide me to making the [...]

“I’ve had top-notch experience working with BY DESIGN over the years. 1 of my favorite pieces, a hutch, was purchased with Laura Beeler’s assistance in 2002.  I recall her helping us select every part of this piece (handles, finish, foot style). As a result, we have a classic piece of furniture that we continue to [...]

“I just wanted to let you know I love my dining room furniture!  Laura was awesome to work with.  She listened to what I  was envisioning and after reviewing some photos I had of the room, she completely knew what would look great and fit my Personal design.  I will definitely be back.  Thank you, [...]

“Once again, Laura delivered top-notch service for us on a second space that we redecorated using her guidance.  From design to delivery, the process was not only exactly as she said it would be, but it was also fun!  She does a wonderful job of knowing the look a client is trying to achieve and [...]

“Laura helped me pick out furniture for our new home. I have worked with her in the past – and I’ve always been pleased at how the rooms turns out. BY DESIGN made it easy for my vision of the room… to happen. I highly recommend!!!”

“Laura & I have been acquaintances since the early 90’s.  Over the years, when I stopped in at By Design to browse, I would see her and make occasional purchases from her.  When I decided our family room needed a fresher look, I contacted her.   She “got me” and was on point for the [...]

“Laura from By Design helped me update my living room space with new drapes, lamps, table, couch, love seat and  chairs.  I enjoyed working with her and the process of coordinating it all.  I am so pleased with the final look and feel. Laura listened to what I wanted and just helped me transform my [...]

“I am very happy with the Comfort Sleeper I ordered from By Design. Also it was a pleasure to work with Laura Beeler in finding the right size and color couch to meet our needs.”

“by Design is one of the only stores in Des Moines with a good variety of high-quality furniture and home decor items. We recently worked with Jessica, who has a personality with the perfect balance between friendly and professional, and were able to find a great solution for a front-room we have struggled furnishing for [...]

“We had a great experience buying a couch at By Design! Laura was a huge help.”

“Angela has been awesome! We are so excited about the beautiful design she has created for our home.”

“We were very happy with the time and effort spent by Angela putting together a full plan for decorating our home. Highly recommended and we will be a repeat customer!”

“Angela listened to what I was looking for and produced exactly what I wanted.”

“By Design is the best place to go for fabric samples. Laura Beeler has helped me with interior designs for years!!! She’s my “go-to” for any size project. I’m always so happy with the results.”

“Working with Laura at By Design has been a great experience for our family! She has picked out some wonderful furniture pieces for our home that we love! They are unique and beautiful and represent our taste very well. She made it such an easy process and did all the leg work to bring forth [...]

“We just completed the second project that we have done with Jessica Young. Jessica listens to her customers and is fun to work with towards achieving the visions that the customer brings to by Design. We were thrilled with our selections for our family room makeover and we have recently completed the process of selecting [...]

“Angela was wonderful to work with, she knew the material and colors well, I had my mind made up with the pieces in half hour.  Would recommend her for your design.”

“My wife and I went to By Design to find new furniture for our family room. We were fairly sure of what we were looking for but were very much open to suggestions. Angela helped us and was very thorough and patient. She educated us on all the materials available and then carefully helped us [...]

“My husband and I were recently looking for a new sectional for our family room. Fortunately, we landed at by Design Furniture. What a fantastic find. They have a great selection of everything you could ever need to design and furnish your home. Angela was awesome to work with! She took the time to show [...]

“We moved to West Des Moines from out of state a little over a year ago and By Design quickly became one of our favorite “go-to” places for home furnishings.  We like to browse and the staff has always been helpful.  Recently, we decided to furnish our downstairs finished basement.   We started to work with [...]

Laura has been fabulous to work with….just what I needed as I tend to get overwhelmed with all the choice and options.  She came to my house and almost immediately “got” my style and taste.  Next step was to go to the store where she had everything laid out for me.  So easy and she [...]

“We moved to this area from a small town in NE Iowa. When it came time to get furniture for our new home I wasn’t sure where to go. I went to a few furniture stores on my own and came home empty-handed and a little overwhelmed. A friend recommended By Design. What a wonderful experience! Laura is [...]

“Working with Laura and the whole team at By Design has been a delight! Our relationship goes way back! Over the years, as our needs and residences have changed, we’ve always relied on them for quality, design, and service. An upcoming condo redo brought us back yet again. While shopping, we introduced our daughter and [...]

We moved recently and needed furniture for our LR and DR. We had purchased from By Design many years earlier and appreciated their quality product line, design services and genuine interest in helping us. I really needed help figuring out what would work with some unique aspects of our home and Jessica was the perfect [...]

“Laura was incredibly helpful in picking out new furniture for our living room. With just a room sketch and a few hints about our style, she selected furniture that looks great, is comfortable, and fits our family of 6. Thank you!”

“This past week I bought a sectional from By Design. I worked with Jessica, one of the designers. The service was excellent. She came out to my house to measure and draw up a plan to size. I visited their showroom many times in the past few weeks and they were always willing to help [...]

“Angela was great to work with. We had specific needs due to my husband’s mobility issues and she was able to help us find the best sofa for our needs and even arrange for an extra cushion. She made an appointment with us before the store opened so we could be the only customer in [...]

“Laura was wonderful and so patient with us. I would highly, highly  recommend her. She is a gem.”

We worked with Laura and very pleased with all her effort. She had a plan for us and if we made suggestions she adjusted and really listened to us. We had our delivery yesterday and she was here to place everything. Our room looks great and Laura was very helpful and we know we can [...]

“I can’t say enough about Laura. She was extremely patient with me and my indecision. She helped me with my living room furniture.  She can see your vision and bring it to life. Her home visits are so helpful! She can work magic into any room.I’m so glad to have met her because I know [...]

“We recently purchased a new home in Waukee and needed some new furniture. Our daughter suggested By Design.  On our first visit, we met Angela and she has been most helpful in picking our furniture.  We appreciate her taking the time to present ideas and suggestions and keeping within our budget.  We look forward to [...]

“We have a family member that is a professional Interior Designer and has been in major publications for her work and unfortunately, she didn’t feel she could provide the best service to fit our needs because she lives out of state. She researched Laura Beeler out and said she would be a perfect fit and [...]

“We built a new home and moved in December 2019 with only a recliner chair for our living room (which we bought from By Design 3 years earlier). Knowing we wanted to get furniture to complement our chair and of the same quality craftsmanship, we returned to By Design. I worked with designer Jessica and [...]

“Jessica has been working with us these past six months to furnish our new home.  She has been terrific to worth with and she has a real talent for helping us find furniture that matches our aesthetic but also showing us fabrics etc…that we would not have chosen on our own… We live out of [...]

“We are wanting to update a couple of rooms in our home and have been searching endlessly for weeks. We happened to hear about by Design from a friend and thought we would check it out. So many beautiful concepts and pieces! We were so lucky to be able to have Jessica assist us (she [...]

“I needed some new pillows to brighten up my family room. Angela helped me find two coordinating fabrics that were not only beautiful but practical and cost-effective, too! I love By Design’s huge fabric selection.”

“Angela was wonderful to work with. She is fantastic at listening to our needs and achieving the perfect color tones with existing pieces we are trying to incorporate.”

“We loved working with Angela!  I’ve been wanting someone to help design our living room for a long time so I had ideas on what I wanted.  Angela put together a design, all the pieces and fabrics that were exactly what we were looking for.  Angela made our experience fun, exciting and stress-free.”

“My wife and I recently purchased a chair and ottoman. Jessica did a great job of helping us decide which style and fabric to choose. I appreciate her interest, knowledge, and helpfulness. We bought the furniture from By Design because we wanted personal service as well as high-quality furniture. We bought expensive (for us) furniture [...]

“I worked with Laura on updating my dining room and what a transformation!  It is stunning and the process was so smooth…and fun!  Great ideas and great products!  I will definitely be back in touch with Laura when the next room needs updating!”

“It was such a pleasure working with Angela.  She listened to our design requested and delivered with a great design for our home.  We look forward to working with her again in the future.”

“I wandered into by Design several years ago with a look of bewilderment. Thankfully, Laura B. took me under her wing and we pieced together a beautiful living room. Last week, we added the gorgeous, and oh so comfortable Comfort Air chairs. My husband and I don’t want to leave them! Laura has now touched [...]

“Shopping at By Design is always a joy!  My husband and I are repeat customers. Their furniture and accessories are not only beautiful but also of the highest quality.  We have enjoyed everything we have purchased in the past, and we are excited to welcome into our home the items we purchased today.  Laura is [...]

“Angela Lahr was really great to work with, both in terms of her professional opinions and her help to create a cohesive design of our newly remodeled living room. Angela was an excellent communicator and clearly listened to our wants and desires. By Design, has well-made furniture, throw rugs and numerous styles to choose from, [...]

“How lucky I am that Angela Lahr was the first person I met when I walked into By Design.  She is knowledgeable, a great listener, pays attention to details and is honest when she needs to find information that she doesn’t know.  Together we are embarking on a multi-phase, long term project to replace the [...]

“Our recent experience with Laura B at By Design has been very positive. Laura offered guidance after asking about our needs and our design choices. She was very helpful in making furniture pieces more accessible for us to review and to experience the fit and comfort we were searching for in available chairs for our [...]

“We recently moved to Waukee from South Dakota.  For the convenience of our move we decided to sell all of our living and dining furniture.  Before the move we contacted Laura at By Design.  Laura made the process of picking out furniture before we closed on our house and moved to Waukee a breeze.   Even [...]

“Laura did a great job designing our living room and choosing colors for our new TV room too. We love our new furniture and everything looks wonderful! Thank you so much for all your help, Laura! !”

“My husband and I have been very pleased with our experience at By Design, and specifically with Jessica. She is very efficient, polite and has really listened to what we want. We look forward to working with her more to make our new house the home we are dreaming of.”

“Bonita and her team are amazing to work with! The quality of the furniture is amazing. We bought 2 couches and are in love with them. They have such unique items. I found a beautiful leather chair that I just can’t get out of my head! I might have to go back and get it! [...]

“Thanks for the great experience.  Shopping made fun and easy.  My furniture order and window coverings turned out great. Thanks, Laura for your help deciding. :)”

“When it was time to shop for furniture for our sunroom addition to our home, I immediately remembered a beautiful sectional I had seen earlier in your store. Since construction had not yet begun, Laura was able to use our floor plans to design the sofa for our yet to be built room. With her [...]

“We recently updated our living room. Our impetus came from a visit to By Design. We found a sofa we loved but were not sure whether or how it would work in our space. Laura came to our home to advise us. She was absolutely wonderful! The sofa worked and she was able to find [...]

“Updating my furniture has been very difficult and overwhelming for me. A dear friend referred me to Laura at ByDesign. Little did I know what a wonderful experience it would be! I met Laura at the store and tried to explain my thoughts. She came to my home, asked questions, took pictures and chatted. Several [...]

“By Design has been my furniture store for the past 20 years. I have purchased three living room and two sun room pieces. Laura has been incredible helping me redesign my living room. She listened to my ideas and knew I liked color and she made the entire process of so much fun. I can’t [...]

“Laura did a great job for us.  She was very easy to work with and we are delighted with the final product.  I needed help with my new house and she responded immediately and really tried to listen to what we wanted and design accordingly.  She also did her best to incorporate existing furniture where [...]

By Design has been a part of many of our room improvement projects, from couches and kitchen sets to art and knick-knacks, we have loved their store and their talented designers.

“My wife and I have been 30 plus year customers of By Design and have worked with their team on several projects.  In spite of living one and a half hours away, we have found working with the team at By Design, and specifically, Laura Beeler, to be extremely convenient.  We simply e-mail Laura the [...]

“We had never been to By Design but had heard good things and wanted to at least stop to check it out. Laura greeted us and worked with us. We placed an order in about 90 minutes. We spent a bit more money than planned, but we are thrilled with our furniture investment!”