“Beautiful store and amazing people!”
Customer Reviews
“My husband and I had such a positive experience with Bonita and Taylor. We were unsure how we were going to arrange our living room and they had an amazing solution for us. We are excited to see their hard work come to life in a few weeks! Thanks for all the hard work ladies!”
“We recently downsized to a condo. We went into By Design looking for a game table. We didnot find a game table, but we met Laura who so patiently worked with us to make our new home warm, welcoming and fun. Everything was delivered today and we are thrilled. Laura’s knowledge, wisdom and guidance made [...]
“Thank you Laura for all your wonderful help with this room! I love it!!!!”
R & B just love the transformation of their living room! They were open to color and what a difference it has made! They can’t wait to relax and enjoy the fire in their new reclining Taos sofa.
“Taylor was very helpful when choosing a new loveseat to replace one we purchased from BY DESIGN (24 years ago and still in great shape – just not fitting into our new home). She really listened to our needs. This is a great store.”
“I was looking for a way to freshen up my space and decided a new chair was the way to go. I love color and Jessica was able to help me find the right size, style, and fabric to work with my existing pieces. We hit a snag when the fabric was backordered. I found [...]
Bonita & Kevin Clark partnered with us in showcasing a Street of Dreams home at Flatwater Lake. The home was oooohhh & awed at by everyone that came through the door. Their design was untouchable and a fan favorite of all the patrons! We couldn’t have teamed with a better designer for this opportunity and [...]
Laura and I hit it off from the very beginning. She quickly understood my vision and pulled together beautiful options for us to choose from. We are loving our new living room furniture and will definitely be back! Thank you!
“Laura was very welcoming and professional… She made my purchase so exciting and easy!!She didn’t overwhelm me with choices and listened to my ideas, I so appreciated her ideas!!I would highly recommend the store and her… Pulling together items to work with pieces I was keeping… again, Laura made it VERY easy and no stress!!!! [...]
Fun place to shop. Good people here. Quality and uniqueness is what they have. Purchased a wide corduroy cuddle chair and soon after got rid of the recliner and ordered another one. I love the quality of their furnishings.
We have been dreaming about adding on a family room for years but finally decided to pull the trigger. The plans were drawn up, but I wanted professional guidance and reassurance. We have known Laura for years- our kids went to school together, but I had never reached out on a professional level. She has [...]
“Laura helped me furnish my living room and entry way top to bottom: sectional, side chairs, pillows, end tables, mirror, coffee table, rugs, lighting, and console table. I loved, loved the result. She captured the exact feel and look I wanted. She listens and collaborates and she has a great sense of color and style. [...]
“Laura was amazing to work with! Thank you BY DESIGN furniture + interior design for turning our house into our home” Read the story and see Jake and Ashley’s home!
“BY DESIGN has been our “go to” furniture store since we moved up to Iowa. Jessica helped us furnish our downstairs. We have also purchased other accessories, ie pictures and lamps, for the rest of the house. Currently our main level is starting to blossom with BY DESIGN.”
“Laura was a good listener and extremely easy to work with. She will make certain you get the furnishings that are right for you! Our first experience with BY DESIGN was more than 20 years ago and they have been our go-to place for style and quality!”
“Laura helped me select furniture for a whole first-floor remodel. She made the process easy and enjoyable! After discussing my preferences she seemed to understand just what I wanted. I wanted a beautiful, but comfortable feel and that is just what she created. I would highly recommend her advice to anyone.”
“This is the second time we had Laura help us with designing our living space and she didn’t disappoint. Our living room is now full of color and is cohesive with the rest of our home. The lounger addition in our lower level is perfect for the space and fits nicely with our modern vibe. [...]
“We had so much fun yesterday working on our design for our living room with Laura! I woke up early this morning thinking about how it will feel like a whole new home all over again. I just can’t stop smiling about your original design and the modifications we chose. It will be beautiful! Thanks [...]
“We had such a good experience with designer Laura Beeler when switching out a beloved antique pine cabinet for a modern credenza. Laura helped us find the right color and texture for this large piece. It’s perfect and the delivery people couldn’t have been nicer. The living room is evolving – thank you for our great start!”
“From the first day I met Laura I felt comfortable in her hands. My worries that I would be pushed into expensive furniture were gone. Laura worked with me to try to find what I wanted even when I didn’t know. I ordered a fabric and had a couch made for my exact needs for [...]
“I love my new swivel rocker and footstool! Thank you, Jessica, so much for your design help!!!”
“Working with Laura was a real pleasure. After moving into a new home it was apparent that the furniture we owned just didn’t seem to work in the new space. We met with Laura, talked about what we wanted, and looked at fabrics to help her get some direction and she took it from there. [...]
“I had a great experience working with Laura Beeler on my living room redesign. She listened to my ideas and asked me questions to better understand my needs for this space. Laura was fun to work with and easy to communicate with. She is friendly and flexible. We were quickly able to arrive at a great [...]
“Jessica was delightful and fun to work with. She came into our home, took measurements, listened to the colors that I like and got to know our style. She went back to work and created a layout with color, texture and design that matches both my husband’s and my personality! She really nailed it! “Now that we [...]
“My husband and I had a wonderful first shopping experience at By Design. Jessica came to our home and did an amazing job putting together a design that was functional and perfect for our home. We are loving our new living room furniture! Thank you, Jessica, we have gotten several compliments on our new sectional [...]
“Working with Laura was a pure delight. She listened well and guided me towards these chairs which are as sturdy as they are comfortable. They are the perfect addition to my open-concept floor plan with an attractive and interesting back view. You can’t go wrong with the exceptional designers at By Design.” West Des Moines
“This is my favorite furniture store I love everything I’ve gotten there.”
“My husband and I stopped at By Design last May to take a walk through the storeand try out chairs and sofas. We were surprised at the comfort of the sofas andchairs. Laura Beeler approached us to see if we had any questions or neededservice. We liked Laura’s willingness to guide us and explain how [...]
Five Stars!
“Laura is an excellent designer. Evaluating what is needed and knowing my likes to provide excellent choices of furniture and fabrics to accomplish a beautiful result. Thank you Laura!”Saint Charles
“Thanks, Jessica, for taking the time working with us on selecting the couch, chair, and pillows. The delivery guys are exceptional too, you have a top-notch company making deliveries. We enjoy our new additions to our home and complement By Design for their selection of quality furniture.” Urbandale
“We are loving our new furniture. We really appreciated Jessica throughout the entire process. Thank you, thank you for all your help making our living room what I had only dreamed of.” Waukee
“WOW! The colors are just perfectly put together in the space! Laura was on point with every design selection and captured all of our requests for function, space, and style!” “The rug is remarkable, not only tying together all of the furniture and color selections but the existing features of the home—the beams and fireplace [...]
“Jessica Young made the process fun, efficient, and easy. She listened to what I wanted and needed and delivered. The selection and quality of furniture available is unmatched locally and I can’t wait to enjoy my pieces for years to come. We will be back!”
“The sectional is great! My dog likes it too as she’s in the picture. Very comfortable and the color works great. Love the pillows in the fabric we chose. Thank you Jessica!” Jessica_Debbie R_Review
“Laura Beeler made us feel important to her the moment we walked through the doors at By Design. We are extremely grateful for her help. Laura was attentive to our likes and preferences, she came to our home in Polk City, and then she implemented a plan that we would love. Laura is a true [...]
“I walked into By Design to look at fabrics for our new “flex space’ which is part living room, bedroom, office and hallway. I love to look at all of their beautiful fabrics but it can also be overwhelming so I was happy when Jessica Young offered to help. She found fabrics, furniture and home [...]
“I didn’t think we could afford custom furniture until we found By Design. Laura helps us select quality, personalized pieces that fit our style and our budget. In the end, it doesn’t cost much more to get higher quality furnishings. I feel confident buying and I know it will be delivered with care. I also [...]
“We stopped at By Design to browse. We had no intention of buying anything. We were impressed with the uniqueness and comfort of the furniture. Laura Beeler guided us to items we might like. After our initial in-store experience we decided to contact Laura for in-home consultation. She was spot on about what we like [...]
“We are thrilled with our furniture from By Design, and Laura was exceptionally helpful start to finish!” (Keosauqua)
“We were so thrilled with our experience at By Design! The level of service and speed of delivery was night and day compared to the online retailer we worked with previously. Laura helped us all the way through delivery to make sure we got what we wanted and we love the couch!” (Des Moines)
“I was immediately greeted by Laura who impressed me with her knowledge of the furniture and how it would fit into my space. They have a great selection of fabrics for your made-to-order furniture. They may be a little more expensive than some of the other furniture stores but the quality of the furniture is [...]
“Laura was so very helpful with my recent purchase from By Design. She listened to what I wanted and gave me excellent recommendations. I will definitely be back again!” (Ames)
“I recently purchased a chair and rug. The customer experience was exceptional. Laura Beeler was so helpful in guiding me to a chair and fabric choice I will enjoy for years. I will definitely recommend you to friends and family, and continue to do business with you in the future.” (Waukee)
I had the honor to work with Laura Beeler on my couch and chairs. Everything turned out perfect, very well made, couldn’t be happier. (Clive)
“I had the pleasure of working with Laura Beeler. I am beyond happy with the outcome. My family room looks amazing and fits our lifestyle perfectly. During the consultation and design phase, she asked a lot of questions to understand how we would use the space and offered me multiple options. I never once felt [...]
“I worked with Laura at By Design. She is professional, talented and holds an ASID degree so you can expect exceptional knowledge and experience which Laura certainly possesses. Everything I received is beautiful, scaled appropriately and fits our space perfectly. Highly Recommend By Design for all your design and furnishing needs!” (Urbandale)
“By Design’s knowledgeable and creative personnel complement their quality furnishings. My husband and I are repeat clients. We are grateful to have By Design in our community.”Thank you,Amy”Urbandale
“I needed to complete my foyer and living room decor and stopped into By Design and was immediately greeted by Laura. She listened to what I was looking for and quickly came up with great ideas that fit with my existing furniture. We worked together and were able to find those missing pieces. Laura was great to work [...]
“BY DESIGN offers exceptional customer service! We most recently worked with Madison and felt that she went above and beyond to provide us with a wonderful experience. She listened to our needs, helped us customize our selections, and respected our budget. We walked away with great confidence that we will LOVE our selections!”
“I spoke with Laura about how the process works, and she offered to come see my place, measure the rooms I was looking to fill, and give me some suggestions. “She came over the following Monday, and instantly understood my aesthetic. She asked a number of questions about how I used furniture, what inspires me, [...]
“We discovered By Design several years ago when we purchased our current home. We met Laura on our first visit and since then, have returned multiple times. The atmosphere is always welcoming and we’ve never felt pressured. We have pieces from By Design in almost every room of our home and have enjoyed working with [...]
“My husband and I were greeted as we entered the store by Madison. When asked what we were looking for, she was very knowledgeable about the products. She displayed professionalism and kindness. Thanks for a good experience”.
“When we first came into the store Madison was the first to greet us. She was most welcoming with her friendly hello and warm smile as well as being very helpful in listening to our desires and showing us different options. She also made a visit to our home with samples of fabric and wood [...]
“My relationship with Laura at By Design began in 2005 when my husband and I built the house of our dreams. Laura knew just what I wanted and gave me a beautiful design! Then this past summer when I was anxious to update, she once again understood perfectly the look I was going for and [...]
“After purchasing furniture from another store, my husband and I decided it did not go with our contemporary home, so we contacted Laura for help! She immediately came up with ideas that worked perfectly in our home and our family needs. I can’t imagine working with anyone else! Our home is beautiful thanks to Laura!! “
“My experience (s) at By Design is always a positive one!! Everyone is so willing to help, and give their honest opinion and I definitely trust their expertise!!! I have always loved the vibe of this store!!! I recently purchased a Beautiful piece of Artwork, and it is an absolute “ Show Stopper” above our [...]
“I just wanted to reach out and say how happy I am with the work Jessica is doing and I couldn’t be more excited to see the furniture. My remodel of the dining and living room is centered around what Jessica was able to come up with in her design. She has also been great [...]
“My husband and I came in to your store last weekend and had the pleasure of working with Jessica on our new living room. She was so helpful, full of ideas, and best of all, really listened to what we were wanting. She was so authentic and clearly wanted to help us and to get [...]
“We had a wonderful experience with Laura Beeler at BY DESIGN when we chose furniture for our sunroom addition. She spent a lot of time listening to us and getting an understanding of how we planned to use the space, then provided recommendations. She helped me feel more confident in our choices and gave great [...]
“Laura Beeler helped me pick out new tables, run, chairs, and pictures for my great room. She came up with a great design that I absolutely love. It hard now to wait for everything to get here. Laura is a wonderful person to work with. She listens to what you want and then pulls it [...]
“To our designer at By Design, Jessica, we thank you for all the recommendations and professionalism you have shown us. We are happy with the choices given and know they will work well with our decorating taste. Worth every minute of discussions, concerns, everything handled with detail! Thank You,”
“I have had a great experience with the “By Design” team. After months of trying to piece together some solutions on my own for 2 rooms in my house, I stopped at “By Design” for some ideas. Madison and Laura listened well, researched ideas, and then presented the perfect plan. Within days, decisions were made [...]
“Working with Laura to design my new living room furniture was a dream. Can’t wait to see it in person!”
“My husband and I have been looking for a long sofa to replace our old one. We searched in many stores and online to no avail when we decided to visit By Design. We were greeted by Laura who really knew her sofas and helped us build a sofa that is just right. Thank you [...]
“My husband and I went in with an idea of what we wanted for a new chair but Jessica helped us turn our vision into a reality! We also got a fabulous rug! The quality of their products is stellar and the customer focus is why we’ll be back.”Des Moines
“I had a wonderful experience working with Laura at By Design. I was wanting a change and wasn’t sure where to begin. I talked with Laura about my needs and she came up with a plan. The transformation is absolutely “AMAZING”. She gave my space the new life it needed. Laura made the process so [...]
“Wonderful experience, from design to delivery. We absolutely love our sectional. Thank you Jessica for your help!” Norwalk
“Laura – How fun to see our family room featured in the newsletter! I’ve been meaning to send a note to let you know that we have ALL just loved what you did! ❤️ I’m sitting in a blue chair now, and our family spends so much more time in this room! We love the [...]
“I contacted Laura to help me figure out how to refresh this condo I bought 5 years ago. The focus was on the living room where the layout wasn’t working for me and I wanted to change the flooring but wasn’t sure if that would be the answer. Laura was amazing on the first visit [...]
“I had a wonderful experience with Laura at By Design Furniture and Interior Design. I told Laura that I wanted new furniture that would allow me to more efficiently use my space. I showed her photos of the space and told her what styles and colors I was thinking about. Laura called me very soon [...]
“We wanted to update our family room furniture after over 20 years but needed design help. We worked with Jessica at By Design. I wanted someone to help me figure out what would work for us and then to order it all in one place. Jessica listened to us and understood our needs and wants. [...]
“I recently purchased a sofa and loveseat from By Design in Clive, IA. Laura Beeler was able to find the products that fit my space, height and fabric requirements. Her design advice made my decisions easy.”
“I am very pleased with the dining furniture which Laura helped me select for my apartment at Grand Living. The table and chairs are attractive, very durable, and fit perfectly in my dining space.”
“We had the most fun one afternoon working with Laura at By Design. We went into the store looking for a small couch and chair and she quickly and expertly figured out what we wanted even though we weren’t exactly sure what we wanted. I have never had such an enjoyable experience picking out furniture. [...]
“I am so pleased with my new furniture! I consulted with two other design companies before By Design and just wasn’t thrilled with anything they picked out. I met Laura when I stopped in By Design one day. She was so helpful through the whole process and really grasped the look I was going for. [...]
We had a wonderful experience with Laura! She listened to our needs and our ideas every time we met with her. I loved that she let us have time to make decisions and came up with a wonderful design for our growing family. I feel the quality of the furniture the store sells and Laura’s [...]
“Jessica helped me with the artwork for my living room and I love it! Even though I am decorating in phases, Jessica makes sure it all coordinates and that it is something I will enjoy for a long time. Looking forward to working with Jessica some more as we continue to decorate my new home.”
“Wow!! The living room furniture was worth waiting for. It is very lovely – I’m going to enjoy it. Thank you so much, Jessica did an excellent job of helping us pick everything out from the pieces of furniture to the fabric – she is the BEST! She made everything easy and not stressful. By Design [...]
Hi Friends, I just wanted to let you know that my purchase last week was literally the best furniture shopping experience I’ve ever had. My daughter and I stopped in on a trip down from Northern Iowa. I had been looking around for a couple of new sofas and was exhausted with the sameness from all [...]
“I can’t say enough about working with Laura to help design our new addition. We added a 4 season room that feels like you are in a treehouse. The furniture and fabrics she picked out are perfect and just my style! All of the details then from the rug to the side tables and lamps [...]
“Customer service is second to none at By Design! The owner Bonita was welcoming and our designer Laura was engaging, thoughtful, and ensured our design selections were the right ones for us. This was our first time using a custom designer and we’ll definitely use By Design going forward. Laura helped us pick out the [...]
“Just when you think customer service is extinct–not so at BY DESIGN. We bought our barstools there in 2008, and the plastic floor protectors were breaking apart. Bonita promptly called the company on our behalf. Not only did they still make them, but they also drop-shipped them right to our house. Amazing! We were floored, our [...]
“When Jessica, the designer, came to my house, she measured everything and double-checked to be sure that her numbers were correct. Later, when I arrived at the store, she was ready with the samples and a visual layout of the space.I found all the designers to be accommodating and easy to dialogue with about any [...]
“Angela lead me straight to what I was looking for and gave solid guidance on care instructions. This place is wonderful for finding items that have the look and feel of more upscale furnishings than you might usually see. I enjoy visiting, every time!”
Hi! We’ve had such a wonderful experience with Laura Beeler in choosing furniture for our soon-to-be-remodeled home. “We’re remodeling our home and knew we wanted a designer to help us pull together the furnishings. Laura was a delight to work with—friendly, patient, and low-pressure, yet quickly helping us narrow down choices and create a look [...]
“I was overwhelmed with all the choices in furniture styles and designs, so it was extremely helpful to work with Laura at By Design. She has been down this road many times so she could advise me on practical issues that I did not think of including comfort tips, color ideas, movement and flow tips, [...]
“If I were to give your store a rating out of 5 stars I would give a 10. I worked specifically with Angela. When I arrived at the store I was greeted with a smile. Angela immediately asked what style I was looking for and budget. She got right to working finding fabrics that were [...]
“As a 1st time customer, I found the store to be a good experience and my sales associate, Laura B, was very helpful!”
“We had a great time shopping for a new leather loveseat, Angela was a very big help. Thank You, Angela.”
“Jessica at BY DESIGN was fantastic to work with! We are building a new house and were completely overwhelmed attempting to pick furnishings. Jessica helped us every step of the way as she learned our style. After an initial consult, Jessica gave us a vision for our house that we loved! She made sense of [...]
“Angela was great to work with! Very informative and helpful.”
“Thanks for the expertise experience I had in the selection of my living room furniture. Angela listened in our initial meeting and had perfect suggestions.”
“We walked into By Design with a set of plans for our new house and some pictures of furniture we liked. What Laura and Bonita did to furnish our empty space was amazing. Great room, office, bedroom, family room. They created a full plan, we made one or two very minor adjustments, and now we [...]
“We have driven by the store hundreds of times over the years and never stopped in until we were having difficulty finding a dining table. Jessica found the perfect table for us and helped us choose the stain to match our existing pieces. We also unexpectedly found a great table for our eat- in kitchen [...]
“We have had a wonderful experience working with Angela and By Design on our project and we aren’t even finished yet. We stumbled upon By Design by happenstance and we could not be happier that we found them to work with! Our experience with box stores was overwhelming and unsatisfying and By Design is the [...]
“Working with a designer isn’t something that you feel that you would need. It seems that you can figure things out on your own, but do yourself a favor and go to ByDesign and work with Angela. Before working with her, I exhausted my resources by spending hours on Houzz and various furniture websites and [...]
“We were tired of Big Box shopping & were unsuccessful finding exactly what we were looking for, so we stopped in By Design and were blown away. The displays are very inviting and comfortable. The pieces were amazing, affordable and customizable. Angela made the process fun and genuinely cared about the space our new pieces [...]