Urbandale, Iowa

Five Star Review - Laura Beeler - By Design

“Working with Laura was a real pleasure.  After moving into a new home it was apparent that the furniture we owned just didn’t seem to work in the new space.  We met with Laura, talked about what we wanted, and looked at fabrics to help her get some direction and she took it from there.  [...]

Five Star Review - Laura Beeler - By Design

“I had a great experience working with Laura Beeler on my living room redesign. She listened to my ideas and asked me questions to better understand my needs for this space. Laura was fun to work with and easy to communicate with. She is friendly and flexible. We were quickly able to arrive at a great [...]

“Thanks, Jessica, for taking the time working with us on selecting the couch, chair, and pillows. The delivery guys are exceptional too, you have a top-notch company making deliveries. We enjoy our new additions to our home and complement By Design for their selection of quality furniture.” Urbandale

“Jessica Young made the process fun, efficient, and easy.  She listened to what I wanted and needed and delivered.  The selection and quality of furniture available is unmatched locally and I can’t wait to enjoy my pieces for years to come.  We will be back!”

“I worked with Laura at By Design. She is professional, talented and holds an ASID degree so you can expect exceptional knowledge and experience which Laura certainly possesses. Everything I received is beautiful, scaled appropriately and fits our space perfectly. Highly Recommend By Design for all your design and furnishing needs!” (Urbandale)

When Sally set out to find new furniture for her condo in Urbandale, she wasn’t expecting to find any interesting options due to her smaller living space. She quickly realized that would not be the case when she stopped into BY DESIGN for the first time. Jessica helped her create a design that was practical [...]

Jessica’s client was looking to replace some old furniture in their great room space when she came to BY DESIGN. She fell in love with the Milford sofa which turned out to be the perfect scale for their large, open living room in their Urbandale home. The Inspiration: Milford Sofa Jessica made a house call [...]


When I first met Rita, we found a shared fondness for color. You should consider using colors in your home’s interior design. Here’s why: Rita was looking to liven up the living room of her Urbandale home. As is often the case, her living room is the first room you see when you enter. And [...]


MODERN… BUT COMFORTABLE. It’s really not too much to ask, is it? A room with modern lines, colors and textures that is so visually inviting and so physically comfortable that you love to live in it? And yet, it is a concern. Deanne, Angela and Laura took that challenge head on. Practical needs included living [...]

I ordered a sectional from By Design in July 2010. I appreciated the time my designer took to make sure I saw every option and feel comfortable with my decisions. She was very thorough in making sure the piece would fit in my space and match my new decor. Every time I contacted my designer [...]

I love your store and have always been extremely satisfied with your service and the professional assistance I have received. I will require additional items in the future and your store will be my first stop. As you know I’m always on “the hunt” for home furnishings. I look forward to that time.

I am happiest about the way the collection of fabrics and styles of furniture have come together to make our living room so wonderful. by Design… had it all in one place. Everything was found here and I didn’t have to run around town looking. And I love it all.

The greatest place to decorate your home no matter what your style or budget is. The designers work with you until you get things just right, the way you want your home to look and feel! The best part of having a “by Design house” is the compliments from my friends and family… (client for [...]