sherri bruckshaw

Why I Love Calligaris


I love our new Calligaris collection. In fact, I found the perfect piece to put in my own kitchen.

The New Modern Luxury Look and You.


The modern home is always evolving. And, to get an idea of what that direction is — look no further than our new Modern Luxury room at by Design in Clive.

I love this new room!


No Matter your Decor, there’s a bar to match. There’s something slightly masculine (and very sophisticated) about even the most ornate bar cart, so the hubs will dig the fact that his bourbon is just an arm’s reach away. Back in the day, all the hip hostesses had one. Sure, they’re great at holding their [...]

Comfortable and Stylish Barstools?


Loving The New Bar Stools!! I wanted to share a photo I received from my customer Kim, in an email telling me how much she loved her new Bar Stools.  Kim came into by Design asking for an all wood bar stool that was modern — and had comfort.  I showed her this Brownstone Balboa Stool [...]


Ask and You Will Receive. I met my great friend, Nancy, through our sons. Our years-long friendship developed through our shared experiences of raising our boys in Johnston, Iowa. Recently Nancy informed me that she and her family were moving to Dubuque. Her husband, Mark, would help run the family business – Sundown Mountain Resort. [...]

Cool Style – Warm Room.


Thank you Laura and Don. Thank you for your business.  And thank you for letting me be a part of creating this beautiful room. The beautiful Horizon leather sofa was a great way to begin this room. Then we added in these two Sally swivel chairs in an interesting buy understated print. The large Del [...]


Empathy – the most under-rated (but most important) aspect of interior design. We had just met.  And, my soon-to-be customer and friend Ginny’s first words were: “I’m just looking and I take a long time to decide.”  Fine with me!  So we sat down and I listened.  I tried to understand what she was really looking [...]


The Zen Buffet by Saloom Furniture, from the Peter Frances collection. The hand-selected woods used to craft the Zen Buffet are rich and expressive.  They’re chosen specifically for grain character and color to work with the Zen’s combination of door and drawer compartments.  This bit of craftsmanship honors the design of the piece. I selected [...]

Make an Impact – Add An Area Rug


Would you like to make a big change in your room with a small investment? Here’s how: ADD A RUG! Dollar-for-dollar, there is probably no higher impact way to enhance or complement the interior design goals that you’re trying to achieve. With that said, it’s the size of the rug – not only it’s appearance [...]

Color Trend for 2014 : A Pop of Pink


It’s not just for girls anymore. Here’s a 2014 interior design trend that might work well in your home:  add an unexpected splash of pink!  A pop of color can brighten neutrals and soften edgy looks. The Marie chair by Norwalk furniture shown here is in by Design’s Urban Studio room.  Marie has a flirtatious [...]

Unlimited Interior Design Options


(But you may have to ask to find the perfect one.) Sometimes customers think that all by Design has to offer is shown in our store.  Nothing could be further from the truth. My friend Deb wanted to purchase a chaise of a specific design.  She didn’t see it in our store and asked me [...]


A designer is sometimes her own toughest customer. Designing or choosing for someone else can be freeing.  But, when you choose for yourself, all sorts of issues emerge.  How will people judge me when they see my room?  Eventually, you get over it and just choose things you love.  Here is the sofa I chose: [...]

A Must-Have Chair


The Marshall Chair by American Leather I have the Marshall Chair by American Leather in my office at home.  I chose it because the clean, contemporary lines are expressed with a touch of mid-century modern aesthetic.  Those lines somehow tell a story of sophistication that is comfortable with itself… of modern design that, surprisingly, has [...]

Bar carts are making a comeback…


 Style and function combine. A Bar Cart offers you a wonderful combination of beauty and function!  It is a chic way to present everything in terms of function, and the wheels make it extra functional because you can easily transport it within a room or into another.  Wherever you need to serve from — there [...]