Interior Design

Before diving into furniture design, it’s crucial to have a clear understanding of how you intend to use a space. Jessica recently worked with a client, Kathi, who was adding a new addition to her home that would fulfill multiple purposes. The intention was to create a versatile living space that would be conducive for [...]

When Abbie & Rob from Johnston stopped in to BY DESIGN to get ideas for their newly remodeled living room, they weren’t expecting to have it all figured out that day. However, that’s exactly what happened! And that is living room design made easy. They were greeted by Jessica who showed them around the store [...]

When Sally set out to find new furniture for her condo in Urbandale, she wasn’t expecting to find any interesting options due to her smaller living space. She quickly realized that would not be the case when she stopped into BY DESIGN for the first time. Jessica helped her create a design that was practical [...]

Furnishing a historic home can be daunting! How do you bring modern comfort to the home without completely clashing with its original charm? Jessica’s client, Melinda, faced that challenge. How do we honor her lovely craftsman era home in Des Moines? Our Fabric & Finish selections The client wanted a space that was comfortable for [...]

christmas lights

…to buy new furniture?? It may be the perfect time. Sometimes it seems as though the second Halloween is over, the Christmas season begins. Now don’t get me wrong – I love the Holiday season! It truly is one of my favorite times of the year because I get to see many of my family members [...]


Working with architectural elements is very important in Interior Design. That’s why a rustic loft offers such an opportunity. The exposed brick, concrete floors and exposed beams lay bare the architectural elements that underlie the room. This rustic loft – in Downtown Des Moines – offered that kind of opportunity. Keeping with the rustic theme, we [...]


New to Des Moines, they picked Laura Beeler and by Design. And the results are spectacular. Contemporary but comfortable, incredible style yet approachable. The partnership between the Lentz’s and by Design’s Senior Designer Laura Beeler worked just as it’s supposed to. Then we mentioned the project to Sherry Failor and Welcome Home Magazine. She thought it would [...]


This Room Sets the Tone of the Whole House Jessica came into by Design one afternoon looking to furnish the formal living area in the front of her house. It was her first time in our store, and when she found out about our interior design service she was excited to get started! The room is mostly [...]

3 ways to save money

Don’t sacrifice your dream room. Can I afford to go to by Design and let interior designers help me with my room? Absolutely, you can!  I always am horrified that people think we are over-priced and snobby because we are all designers here.  Nothing could be further from the truth.  All of the designers here [...]


Summer is here!  Finally!  Summer is a great time to freshen up our homes and lives.  It is a good time to think about how you want your life to be and how you want your home to look.  This is important stuff and is deserving of some thought.  Here are a few questions to [...]