Matt G

I worked with Laura on a living room project for my new home and she quickly gave me what I wanted (and more). I had ideas in mind and she took those ideas and brought them to life – fully exceeding my expectations. In a matter of days from our first meeting, we had an order in place.

Kathy D

I’m so pleased to have found By Design! My home is a 1920s Craftsman, but because most stores feature furniture that’s styled and sized for modern “great room” homes, I was growing frustrated by the lack of available options. Laura took my ideas and came back days later with some truly beautiful solutions. In addition, I felt like I was friends with her from the moment we met, which also made the experience an enjoyable one!


Julie W

We can’t say enough how much we are enjoying working with Laura at By Design. From the minute I walked into the door; through the two hours I was there – I felt as if I was the only thing that mattered. Laura listened to my decorating challenge, skillfully pulled samples of fabrics that would be appealing; and without pressure but with great care put together a plan for our remodel project. I had gone to several other area stores without success for two months; and was afraid the cost would be prohibitive for me. That was not the case. Now I can’t wait until my pieces come and look forward to a long-term relationship with these wonderful designers who really care about their clients.

Deb R

I have worked with Laura Beeler and the team at By Design Furniture and Design for the past four years.  Each time I am greeted with enthusiasm to help create a beautiful space that enhances my existing rooms.  I especially appreciate the way in which Laura listens to, understands, and appreciates my input and my own style trends.  The options at By Design our endless and if needed, time is taken to search through catalogs of design vendors in order to find just the right pieces. The process from selection, purchase, to delivery is top notch!  The comfortable sales approach is also one that I admire. When I have had existing pieces in a room, ones that I do not wish to part with, Laura is very willing to work with those and come up with solutions that transform my room and yet leave a feeling of belonging among the collection. Laura was happy to come to my home to do measurements and develop a better understanding of my home’s design style.  The results have been wonderful ~ guests often comment on the comfortable feel of my home and the flow of the design elements that have happened as a result of the help of By Design.  
Much appreciated!

Michele K

We received our beautiful furniture yesterday from by Design and we absolutely love it!
Our family has moved numerous times and spent lots of money on uncomfortable furniture that looked good, was expensive but uncomfortable.  We vowed to have furniture that was beautiful and cozy, relaxing and look(s) amazing.  Laura was our guru/design coordinator- fantastic job! SUCCESS!!! I highly recommend byDesign and the design team.  You won’t be disappointed.

Nancy K

I have worked on numerous projects throughout my new home with Jessica. She always nails my taste and style! It has been so much fun working with her. She goes out of her way to find exactly what I am looking for.  Everyone at By Design is so friendly and helpful!

Diane P

I want to thank Laura and all the staff at byDesign.  I was always greeted by friendly, helpful people on the many times I entered the store.  Laura was so helpful and understanding of my thoughtful and drawn-out over time approach to choosing just the right sofa sectional. She was so patient and helpful in choosing just the right fabric to make my sectional the perfect addition to my living room. It now goes perfectly with the tables she helped me purchase earlier in the process of updating the look of my space. I am looking forward to returning to the store to choose drapery fabric to complete my new look! By Design has everything I love in decorating!

Nicole D

I worked with Laura when moving into a new home and she did a fantastic job of coordinating living room pieces, a dining room set and bar stools for the kitchen island into an open floor plan.  The color combination and style were exactly what I was wanting for a fresh look.  She has impeccable taste and is a pleasure to work with.  I will be calling her again when I want to update additional rooms.

Thank you so much!

Marty P

We have been going to By Design for over 15 years and for three moves. Whenever we need some new pieces of furniture for a new home, we visit By Design and always find what we need. After our recent move to a new home, we needed a few pieces of furniture for specific areas. Jessica came to our house, measured everything, and found the perfect pieces to suggest to us. Everyone at By Design has always been very helpful, and we love the unique style and quality of the furniture they carry. 

Dot B

Laura listens and I so appreciate her attentiveness to my special needs and wants. With all her knowledge and creative design ideas, she knows before I do what treasures that fit my home.

I always have such an enjoyable experience AND find the perfect piece.

Thanks Laura!

J Miller

We worked with Laura during our experience and she made it very enjoyable and stress free! She found exactly what we were looking for and that fit our space perfectly! With young kids we were worried about what furniture to get and she made sure to get something that accommodated for that as well. The process was so fun and fast. Then when the furniture came in, Laura came with the movers and made sure everything was perfect! We absolutely LOVE her choices and would highly recommend By Design, especially Laura!

Iris S.

I bought a beautiful custom sectional from by Design. We love it. It is the most comfortable sofa I have ever owned and the most beautiful. The process was amazing and the owner was so helpful.I highly recommend them!


My husband and I worked with Laura to select our furniture. As soon as we walked in, Laura greeted us. We began working with her to select the furniture for us. First, she came into our property to take measurements and talked to us about our needs, then she pre-selected from the inventory and as soon as we came back for an appointment, she had a plan designed for us in terms of the design within our budget. We made a few changes and were ready to start the process of delivering the furniture to us. When the furniture was delivered to our property, Laura was there to guide where the furniture goes. As a result, she made the whole process simple and easy for us as well as the final product looks phenomenal. We received positive feedback from our family and friends. I would recommend Laura for her professionalism and expertise for your furniture selection and interior design. It has been a pleasure to work with her. Definitely recommend.

Karen & Mike H

Laura worked with us on a small redo of our living room.  I was impressed because I am confident that I received the same level of care and attention she provided to an entire house redo.  I love my new furniture and I am excited to see the additional details Laura finds to finish off this project.  

Cathy G

We have been so fortunate to work with Laura Beeler for over 30 years. She has helped us furnishing whole rooms and doing updates with rugs, art and accessories. She listens to our ideas and style. Laura is an amazing talent and we are always thrilled with the final look and receive many compliments.

Ashley A

I had the best relationship working with the staff of By Design and specifically Interior Designer Laura Beeler. I knew from the moment I wanted to design my living room in my new home that By Design was where I would go. While growing up my mother worked with Bonita on many projects in my childhood home and they were always beautiful! I found the entire experience to be fun and enjoyable. Laura met me for a consultation to discuss my thoughts and wants for my living room. She listened to everything I expressed and although I was a little all over the board she was able to come up with exactly what I wanted; Style and Function. After coming to my home to look at the room in person and take measurements, we met again at By Design. During this meeting, she showed me all the ideas she had put together from the furniture, lamps, artwork and the layout. It was for sure the most exciting part of the experience. She went as far as to advise me about paint colors that would compliment the room as well. Laura stayed on track with the budget I had shared with her and there was never any unexpected surprises that alarmed me. When all the items arrived and were delivered she was right there to help assist me in getting everything arranged and set up. Instantly my living room was transformed from boring and blah to beautiful, functional, and stylish! I can’t thank Laura and Bonita enough and look forward to working with Laura again on my future design projects.
Thank you again!

Val W

I really enjoyed working with Laura Beeler. She made the process of picking out a sofa and chair for my living room surprisingly easy, and enjoyable. She has a gift for listening to the person she’s working with, and quickly understanding what they like. Her design ideas are amazing, creative, and thoughtful. Because of her skills, I look forward to a wonderful change in my living space.

Lisa B

I have worked with Laura Beeler several times over the past 10 years in 2 different homes. She consistently gives me lots of personal attention and is great to work with. Every time I have been very happy with the work. She listens to what I like and gives me options based on that. The result is definitely my taste, but much better than what I would have come up with on my own! She makes to whole process fun and easy!!

Jan F

Just got my new American leather reclining sofa today along with this cool funky rocker and wow, what a change to my living room. This along with a new rug that Jessica and Bonita recommended has really made a huge difference to the whole decor and mood. The mood now is warm, cozy and inviting. So pleased with everything. And kudos to the great delivery people too! Merry Christmas to me!

Melissa M

Laura is such a gifted person; she makes the design process fun & easy! 
I have worked with her for several years on several different rooms and each time, she has brought creativity with her design choices, making each room perfect for our family. I am more than ecstatic with the outcome every time she helps out. 

I just can’t say enough great things and I feel so very fortunate to have discovered Laura & By Design. Highly Recommend!!

Cheryl W

“Great experience working with their talented designers! Highly recommend.”

Happy clients = Happy home

We just finished our latest client testimonial video and you’re going to love it! Our clients Kim and Todd were so fun to work with and their house turned out so beautiful!

A Video from Dawn E

Monica M

My husband and I began a kitchen remodeling project that soon expanded and turned into an update of the dining and open living space as well. We know what we like when we see it, but have a tough time articulating our “style” and putting all of the pieces together. To make the update even more challenging, the space was at our lake getaway about five hours away.  We first thought we’d work with stores closer to the lake, but after unsuccessfully searching on our own, we came to Laura and by Design.  We showed her pictures and measurements and she asked many questions. Very quickly, she had design plans to share that were right on the mark and created the “fun” that we were looking for, as well as being very functional.  In retrospect, I wish we had come straight to by Design in the first place!  Using the services of someone trained in design who listens and creates solutions that are a reflection of our taste is a customer service that can’t be beat.

Wayne P

We so enjoyed working with Sherri to help us update our family room furniture. She worked hard to coordinate fabrics with a difficult existing rug. The end result is beautiful! The customer service provided by our designer Sherri and the owner Bonita was outstanding. They made sure we were extremely happy with all of our selections. Sherri, we appreciate your expertise and look forward to working with you again on future projects. By Design..Beautiful furniture…Great Service

Toni V

What a beautiful store with so many choices. My salesperson, Jessica was outstanding. Her special touch on design and her customer service was top knotch!!! I will be back to buy more. Love this store!!!!

Kimberly M

My husband and I had a wonderful experience with By Design! We just built our dream home and wanted a local professional design team to furnish it with high quality furnishings. The staff at By Design are very friendly and accommodating! Elissa is our Interior Designer and we highly recommend her to help with your design needs. She is very professional and took her time with our project. She designed our living room, study, dining room, master bedroom, and our lower level. She had outstanding ideas that made our home beautiful, cozy and chic! We will definately continue to use them with any future design needs. Thank you for your expertise with the interior design our home! We love it!

Jody B

Sherri was lots of fun to work with when choosing new furniture for my hearth room. I wanted something my husband and 6’4” son would find comfortable and she came up with swivel rockers that were stylish and functional at the same time. She had a good eye for putting fabrics together too!

Sue & Jeff

Moving halfway across the country, from a small space to a larger home, with an interior style unlike anything my husband and I had originally envisioned, seemed both exciting and daunting.  Before making the final move to Des Moines, we knew none of our current furnishings would blend with the interior style of our new home. Unsure about how best to furnish our home, my husband suggested Laura Beeler, a designer at By Design that he had met one afternoon while looking at furniture on his own.  My initial reaction was, “nah, we can figure this out on our own; this will be fun.”  But my husband convinced me to “just check it out” with him.

Walking through the store I quickly realized my husband’s taste and mine weren’t completely aligned.  Laura to the rescue!  She took time to get to know us as a couple; where we’d come from, places we liked to visit and what our hobbies were.  Laura asked open-ended questions to understand what colors, textures, and patterns appealed to us. She pulled fabrics, showed us pictures, and various furniture pieces, asking each of us what we liked and disliked about what she was showing us.  She was very inquisitive and patient.  Through numerous meetings both in the store and at our home, she was able to help us select pieces we loved, that were a reflection of both my husband and my taste.  Laura made the process so easy and fun!

Whether you’re looking for a unique statement piece or to customize a room or your entire home, we recommend the very talented (and patient) Laura Beeler at By Design!  The quality of the furniture and the customer service of the entire By Design team are truly exceptional.

Carolyn G

My good friend, Sherri, is a designer at by Design and encouraged me to browse their American Leather furniture line in my hunt for a new sectional for our great room. I was wanting something contemporary, comfortable, and durable and found the perfect style on the American Leather website.

Sherri then had me come in and we poured over the fabric choices until we found the perfect one. I then decided I’d better get a new area rug and Sherri to the rescue! When Sherri texted me the exciting news that my sectional, love seat and rug had arrived in their store, she included a photo of a coffee table that she thought would a good companion and when I showed my husband, he said, “oh, that’s cool – go and look at it”. I did and I loved it (and, of course, the matching side table). Thanks to by Design’s fabulous product selection and Sherri’s good eye, we now have a room that is not only functions well for our family but it also incredibly beautiful.

Thank you, Sherri and the entire by Design team for the fabulous experience!

Nancy T

We were extremely pleased working with Laura at by Design.  She listened to our wishes and came up with a great plan for our lifestyle.  She is very easy to talk to, very helpful and gave us many good ideas.  We would definitely recommend her – makes options so much easier when you have some guidance – even helped us with color of paint and flooring.  Our furniture is now in place and thanks to Laura’s design our room flows so much better than it ever did before.

Bev T

Thank you Laura for helping us select furniture and design the perfect spaces in our new home. You spent time with us and got to know our taste and style. Then you put together great choices for us to select and made recommendations as a talented designer should. We really appreciate your excellent taste. You are a true professional and fun to work with!!

Michelle K.

We moved from out of town to West Des Moines and didn’t know where to start to find furniture for our new home. Someone recommended By Design and it was exactly what we needed. The show room is filled with couches, chairs, tables etc. The best part about By Design is that you are able to actually sit in so many of their pieces before you order. That gave us confidence that we were buying the right pieces. Their selection of fabrics is wonderful and well organized. Elissa was our designer and she was extremely helpful, very knowledgeable and not at all pushy.

… if you are looking for custom furniture in the Des Moines area, this is the place to go.

Steve and Dawn


You are the Design Goddess!
We love everything – Thank you so much.


(flowers from her clients!)Elissa Flowers

Janice S

This is our third build. With the other two, I was confident in my design decisions until it came down to putting everything all together.…tile, carpet, wood floor, paint, furniture, counters, blinds, etc. At this point, I would always question myself? This time, I involved By Design from the beginning. With Laura’s assistance, all of the above have fallen into place. Laura and I met not only in the store multiple times, but also in my present and future homes. The word furniture was left off the title “by Design” for a reason; their services are unlimited.

Jessica H

… I’m so thankful for your wonderful customer service.

Emily R

Was fortunate to work with Laura Beeler during a room redesign in my home. I was
at first skeptical: how will she know what I like when she doesn’t know me? I have learned everyone has a different job/trait for a reason – Laura created the room of my dreams. It is colorful, fun and functional! Laura has since assisted with updating another room as well as selecting our new exterior paint color. She is a true talent! I would recommend Laura in a heartbeat!
Thank you, Laura

Laura J

My husband and I are building our dream home for us and our 6-year old son.  We have spent a great deal of time to get the layout just right, but we knew that the interior finishes were equally important to make a house a home.  Building a house can feel like an additional full-time job so the thought of finding a designer that could make our lives easy and know what fits our style, seemed daunting.  But that is when we found Laura Beeler.  I had seen a commercial recently that talked about the fact you didn’t have to be rich to shop at By Design, coupled with remembering my sister-in-law had purchased a whole room and enjoyed the experience – I thought, why not call and see what could come of it.  We phoned for an appointment and were fortunate to be set up with Laura.  We met with her initially to show her our floor plan and describe our style.  She then asked if she could see our existing house and what we like about it.  Then, even in the snow, she came out to the construction site and walked the new house with us.  We shared some pictures we liked on Houzz and met with her again.  After a total of about 4-6 hours and 3 meetings with Laura, she delivered in excess of our expectations.  We fell in love with the choices she gave us and were delighted with the experience.  We are still working with her as my husband and I move along in the building process.  While we could go shopping ourselves, our lives are busy and Laura has made a dreaded process for me and my husband, simply enjoyable and affordable.

Lynn K

 Laura – Thank you again for helping us choose the perfect furniture for our living room.  I’m so excited about the fabrics and styles!  It usually takes me forever to make a decision, but you made it so effortless. Your expertise and design sense are amazing!  I had a fabulous time working with you.

Marci C

Hi Laura – What a wonderfully easy and fun experience!  …When we were ready to start thinking about furniture, you added to our great experience!  While we have thoughts and opinions on what we want the outcome of our new home to look and feel like…this is far from our area of expertise and we needed help!  I have told all of our friends and family that in about 4 hours we picked out a house full of new furniture and we are thrilled! (Given our busy lives, that’s exactly what we needed.) That still seems a little surreal to me…but it’s true! The simple process of walking through both houses (current and new) to share our thoughts and opinions seemed like an everyday conversation with you.  We were really impressed when, less than a week later, you had the entire house laid out with styles and fabrics.  While we changed a few fabrics and a furniture pieces, they were really tweaks.  You had done a tremendous job listening to us. You commented that you wanted every room to be our favorite room…and you succeeded!  Every room has its own style, yet it flows so nicely from room to room.  Finally, thanks for your flexibility.  When I had a couple of final last thoughts at the 11th hour, you were great about being responsive, answering questions and offering suggestions.  Thanks for everything you have done to help contribute to making our new home be a reflection of us.  We can’t wait to see it all come together!


…the sleeper is awesome! It fits the space perfectly and came as promised. I also have to say that the delivery crew was top notch. It is the best experience I have had in that department in a long time.  Thanks again for your help!


Just a note to say “thank you” for all that you and your staff have done for me! I love every chair I purchased! I thank you for giving me a great price on the flowered chair! Thank You!

Lon B

 …we love our new sofas.  Also, we want to tell you that your delivery service people were THE BEST!

A Video Testimonial

Carolyn W

I have been buying all my furniture from “By Design” for many years. Not only do they have the best, most unique furniture in Des Moines, they have a wonderful, knowledgable, and adorable staff!! They have always treated me so special, and Bonita especially, has gone out of her way to make my purchases extra special. I highly recommend “By Design” for their great quality, and beautiful furniture!

Kimberly S R

This was such fun! Bonita was a blast to work with and we could not be happier with the furniture we purchased. Great people!

Chris B

love love love the sun room you helped us with and everyone who sees it does as well! It’s the most gorgeous in the AM when the sun is coming up.

Lisa Jo Smalley Johnson

 Thank you bD…luuuvvvv my bedroom!

Carol & Steve – Des Moines

We absolutely love our living room!!!!!  Thank you so much for making our living room beautiful–and completely different from what we had before.  This is just the look we were hoping for–thank you for listening to our preferences, likes and dislikes, and then finding the absolute most gorgeous pieces of furniture for us!
THANK YOU!!!!!!!!!!!

Kati – Urbandale

I ordered a sectional from By Design in July 2010. I appreciated the time my designer took to make sure I saw every option and feel comfortable with my decisions. She was very thorough in making sure the piece would fit in my space and match my new decor. Every time I contacted my designer about my purchase she was very prompt to get back to me and help me with any question I had. We ran into a few snags along the way…but having Bonita on our side made it all a very pain-free process. She made sure to keep us updated on the status and helped us get the couch we wanted. Now that I have it, I LOVE it! It’s perfect for the space and I just couldn’t be happier.

The level of customer service is astounding; I would recommend By Design to anyone based on that alone, with their amazing talent and selection being a great bonus!

Thanks again!

Cheryl – Urbandale

I love your store and have always been extremely satisfied with your service and the professional assistance I have received. I will require additional items in the future and your store will be my first stop. As you know I’m always on “the hunt” for home furnishings. I look forward to that time.

Dee Dee J – Urbandale

I am happiest about the way the collection of fabrics and styles of furniture have come together to make our living room so wonderful.

by Design… had it all in one place. Everything was found here and I didn’t have to run around town looking. And I love it all.

Barb M – Urbandale 

The greatest place to decorate your home no matter what your style or budget is. The designers work with you until you get things just right, the way you want your home to look and feel!

The best part of having a “by Design house” is the compliments from my friends and family…

(client for over 15 years)

Susan and Chris L – Des Moines:

…We had tried others but had an uncomfortable feeling of being managed – at by Design we experienced being partners with our designer and that was just we wanted.

Laura was able to combine our ideas into a coherent design “philosophy” as well as add her wonderful sense of look, texture, and function to make our rooms the best they could be.

…we would not have been able to do this without Laura’s expertise and our confidence in her talent.

Jeff and Jenny D – Algona

We had a wonderful experience. Instead of trying to show us the “best’ or the salespersons favorite we had the chance to find exactly what we were looking to find. Laura learned what we wanted and how to make the room exactly to our wishes.

The coordination of our room was easier than any other store was offering. No one else worked as hard to truly help us find what we were looking for…

Testimonials and Reviews

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