Sometimes clients are like old friends. You feel like you have known them for a long time. Rosa & Mel would certainly fall into that category. Their design style is what we refer to as New Classics. Modern lines, materials and colors with a nod to traditional. I have been working on their interior design [...]
Better relationships lead to better design
Angela falls for the Kaden group – a BD favorite from American Leather
Take a look at Jessica’s Style Board featuring New Classics design style
Changing tastes reflect a changing life
Great design choices years ago yield a wonderful upgrade today.
Tracy stopped in to BY DESIGN with a mission to refurnish her living room – she is working on remodeling projects throughout her Windsor Heights home. Before Functional Considerations One challenge of her living room was that it has a split focal point. This issue is not unusual! Her fireplace is on one end and [...]
Kaden Sectional, Stephanie Swivel Gliders, Lilly Ottoman and Oona Rug When Jayne stopped into BY DESIGN she was looking for comfortable furniture to refurnish and refresh the lower level of her Clive home. Our challenge was to find pieces that compliment the colorful and sunny walk out basement. She had a lot of space to [...]
Rapport makes the difference in creating your perfect room When I first met Linda in the store we connected right away. She had told me about a major remodel that her son had completed on her Pleasant Hill home. She wanted to make sure it was furnished beautifully to complete the look they had worked [...]
My recent client, Tammy in Ankeny, had shopped at BY DESIGN a few years ago and purchased a recliner that she loves. So when she recently built a new home, she knew she wanted to come back to BY DESIGN to find the perfect pieces for her new living room. Perone Recliner Her Perone recliner [...]
Deborah teaches art at Iowa State University. That could be daunting for a designer. Or… you could choose to look at it as a terrific collaboration opportunity. I choose option two! She was looking to refresh her living room. She wanted a modern, sleek update. Like so many, Deborah’s search began online. After searching BY [...]
MODERN… BUT COMFORTABLE. It’s really not too much to ask, is it? A room with modern lines, colors and textures that is so visually inviting and so physically comfortable that you love to live in it? And yet, it is a concern. Deanne, Angela and Laura took that challenge head on. Practical needs included living [...]
I’m currently in the process of redesigning our living room and thought I’d share my ideas with you…I’d love any feedback you have to give! The look I’m going for is Organic Modern…(learn more about organic modern design here) with a touch of glam. We’re adding new wood floors to the room along with a [...]
Here’s a new twist on furnishing around that fireplace with the shelves on both sides. Laura’s longtime client Shelly wanted a different look to her new Johnston home. Since we have furnished several living rooms in different homes over the years, we wanted a fresh take. She knew she wanted warm whites and the ultimate in comfort. We paired [...]
The important thing about stools is you have a huge selection to choose from…
Tess came into the store to browse and fell in love with a white ceramic marble table for her dining room. Understandable – it is a stunning table. The problem was… she was not re-doing the dining room right now. But, a perfect piece changes everything. Tess’s priorities included. As we discussed her West Des [...]
The first rule when it comes to decorating & furnishing your home is…
Absolutely. It can be healthy. At BY DESIGN we truly care about our customers. We take the time to ensure your experience is exceptional. When starting with By Design I was thrilled to learn that all of our upholstery companies are GREEN! I’m excited to share this with all of you as it is something [...]
Incredible comfort. Great style. Incredible comfort. Unsurpassed quality. Wait… did we mention incredible comfort? It is worth risking redundancy to talk about the comfort of the Kaden. We’ve loved the Kaden in every color of leather (and occasionally fabric) that we’ve tried it in. Every. Single. One. We’ve done deep red. We’ve done [...]
Mary and I first met in 2003 when I designed her great room the first time. Although she loved that design, as years went by a new remodel of the first floor started the ball rolling on new furniture too. We went from Shabby Chic to a timeless transitional look for her West Des Moines [...]
A colorful sunroom for returning clients
John and Beth have been loyal clients since the Woodstock days – even though they live over an hour away! These are the kind of clients that we appreciate so much at by Design – we get to know them over the years and we can put together a special look for them based on [...]
Getting the rug right is essential to achieving a well-designed room.
Laura is a Senior Designer at BY DESIGN, having worked here since 1992. She graduated from Iowa State with degree in Interior Design. “I’ve made so many friends in the years that I’ve been at BY DESIGN. I suppose that is a natural consequence of working so closely with a client on something that is [...]