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	<title>by Design Furniture Store Des Moines Custom Furniture &#38; Design &#187; Laura Beeler</title>
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			<title>by Design Furniture Store Des Moines Custom Furniture &amp; Design</title>
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		<title>dsm Magazine: Small Changes, Big Impact</title>
		<link>http://www.bydesignthestore.com/2011/02/25/dsm-magazine-small-changes-big-impact/</link>
		<comments>http://www.bydesignthestore.com/2011/02/25/dsm-magazine-small-changes-big-impact/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 20:58:14 +0000</pubDate>
		<dc:creator>Joel</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Laura Beeler]]></category>
		<category><![CDATA[Laura's Blog]]></category>

		<guid isPermaLink="false">http://www.bydesignthestore.com/?p=3852</guid>
		<description><![CDATA[Laura recently contributed to a feature in dsm Magazine &#8220;Freshening up a home’s look is no problem for those with a hefty decorating budget. But top designers know that a lot of small, relatively inexpensive changes can transform a tired, dated space into an attractive and inviting environment that renews your enthusiasm for your home.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>Laura recently contributed to a feature in dsm Magazine</p>
<p>&#8220;Freshening up a home’s look is no problem for  those with a hefty decorating budget. But top designers know that a lot  of small, relatively inexpensive changes can transform a tired, dated  space into an attractive and inviting environment that renews your  enthusiasm for your home.&#8221;</p>
<p>here&#8217;s the full article:  <strong><a href="http://www.dsmmagazine.com/main.asp?Search=1&amp;ArticleID=520&amp;SectionID=11&amp;SubSectionID=586&amp;S=1">Small Changes, Big  Impact</a></strong></p>
<div id="crp_related"><h3>You might also like:</h3><ul><li><a href="http://www.bydesignthestore.com/2009/03/10/laura-beelers-clients-featured-in-welcome-home-magazine/" rel="bookmark" class="crp_title">Laura Beeler&#8217;s Clients featured in Welcome Home Magazine</a></li><li><a href="http://www.bydesignthestore.com/2009/06/18/whats-hot-for-fall/" rel="bookmark" class="crp_title">What&#8217;s hot for Fall in furniture and home furnishings?</a></li><li><a href="http://www.bydesignthestore.com/2009/07/13/candice_olson_designs_a_masculine_room/" rel="bookmark" class="crp_title">How would Candice Olson create a masculine space for the lone male in a female household?</a></li><li><a href="http://www.bydesignthestore.com/2010/06/16/the-debate-over-quality-construction-of-upholstered-furniture/" rel="bookmark" class="crp_title">How to Find Quality in Upholstered Furniture</a></li><li><a href="http://www.bydesignthestore.com/2010/11/02/knock-your-socks-off-customer-care/" rel="bookmark" class="crp_title">Knock Your Socks Off Customer Care</a></li></ul></div><div class="shr-publisher-3852"></div><!-- Start Shareaholic LikeButtonSetBottom --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' shr_layout='button_count' shr_showfaces='false' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2011%2F02%2F25%2Fdsm-magazine-small-changes-big-impact%2F'></a><a class='shareaholic-googleplusone' shr_size='medium' shr_count='true' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2011%2F02%2F25%2Fdsm-magazine-small-changes-big-impact%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom -->]]></content:encoded>
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		<title>Laura Beeler: Color Inspiration from Nature</title>
		<link>http://www.bydesignthestore.com/2011/02/24/color-inspiration-from-nature/</link>
		<comments>http://www.bydesignthestore.com/2011/02/24/color-inspiration-from-nature/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 02:59:16 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Laura Beeler]]></category>
		<category><![CDATA[Laura's Blog]]></category>
		<category><![CDATA[colors]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.bydesignthestore.com/?p=3840</guid>
		<description><![CDATA[On a recent visit to Key West, it became evident to me why nature-inspired color schemes make sense.  Our emotions are effected by the landscape around us.  As I look at the brilliant turquoise blue-tones of the ocean, I am calmed. I have always liked to decorate in shades of blue in my own home.  Since I consider my [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.bydesignthestore.com/2011/02/24/color-inspiration-from-nature/" title="Permanent link to Laura Beeler: Color Inspiration from Nature"><img class="post_image alignleft remove_bottom_margin" src="http://www.bydesignthestore.com/wp-content/uploads/2011/02/KeyWest.jpg" width="300" height="225" alt="Post image for Laura Beeler: Color Inspiration from Nature" /></a>
</p><!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>On a recent visit to Key West, it became evident to me why  nature-inspired c<a href="http://www.bydesignthestore.com/wp-content/uploads/2011/02/tree.jpg" rel="lightbox[3840]"><img class="size-full wp-image-3845 alignright" style="margin: 5px;" title="tree" src="http://www.bydesignthestore.com/wp-content/uploads/2011/02/tree.jpg" alt="" width="113" height="170" /></a>olor schemes make sense.  Our emotions are effected by  the landscape around us.  As I look at the brilliant turquoise blue-tones  of the ocean, I am calmed.</p>
<p>I have always liked to decorate in shades of  blue in my own home.  Since I consider my home&#8230;&#8221;my retreat&#8221;, these  colors feel especially comfortable around me.  Whether it is  purpley blues combined with the warm tones of a sunset or a bright sky  blue with the silhouette of spring green buds&#8230; all are reminiscent of a  calm, beautiful surrounding.</p>
<p>Couldn&#8217;t we all use a little more &#8220;calm&#8221;  in our lives?  I know with a husband and three busy kids&#8230;.I could!</p>
<p>Laura</p>
<p><a href="http://www.bydesignthestore.com/wp-content/uploads/2011/02/July-2010-029.jpg" rel="lightbox[3840]"><img class="aligncenter size-medium wp-image-3846" title="Sunset on Spirit lake" src="http://www.bydesignthestore.com/wp-content/uploads/2011/02/July-2010-029-300x225.jpg" alt="sunset_on_spirit_lake" width="300" height="225" /></a></p>
<div id="crp_related"><h3>You might also like:</h3><ul><li><a href="http://www.bydesignthestore.com/2011/06/29/new-accessories/" rel="bookmark" class="crp_title">New Accessories</a></li><li><a href="http://www.bydesignthestore.com/2011/12/26/tangerine-tango-is-pantone-2012-color-of-the-year/" rel="bookmark" class="crp_title">Tangerine Tango is Pantone 2012 Color of the Year</a></li><li><a href="http://www.bydesignthestore.com/2011/06/14/decorative-accessories/" rel="bookmark" class="crp_title">Decorative Accessories</a></li><li><a href="http://www.bydesignthestore.com/2011/06/30/margo-chairs-2/" rel="bookmark" class="crp_title">Margo Chairs</a></li><li><a href="http://www.bydesignthestore.com/2011/08/15/great-values-on-many-of-our-best-designs/" rel="bookmark" class="crp_title">Great Values on Many of our Best Designs</a></li></ul></div><div class="shr-publisher-3840"></div><!-- Start Shareaholic LikeButtonSetBottom --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' shr_layout='button_count' shr_showfaces='false' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2011%2F02%2F24%2Fcolor-inspiration-from-nature%2F'></a><a class='shareaholic-googleplusone' shr_size='medium' shr_count='true' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2011%2F02%2F24%2Fcolor-inspiration-from-nature%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom -->]]></content:encoded>
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		<title>Creating a Wonderful Candice Olson Look for a Fun Customer</title>
		<link>http://www.bydesignthestore.com/2010/10/28/creating-a-wonderful-candice-olson-look-for-a-fun-customer/</link>
		<comments>http://www.bydesignthestore.com/2010/10/28/creating-a-wonderful-candice-olson-look-for-a-fun-customer/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 18:26:05 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Laura Beeler]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Candice Olson]]></category>
		<category><![CDATA[furniture store]]></category>

		<guid isPermaLink="false">http://www.bydesignthestore.com/?p=3548</guid>
		<description><![CDATA[I&#8217;ve been working on a fun, new project that I&#8217;d love to share with you: My job as Senior Designer at by Design is best when I develop a close connection with my clients, and I really did this time.  A couple recently came into the store together and I was lucky enough to speak [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.bydesignthestore.com/2010/10/28/creating-a-wonderful-candice-olson-look-for-a-fun-customer/" title="Permanent link to Creating a Wonderful Candice Olson Look for a Fun Customer"><img class="post_image aligncenter remove_bottom_margin" src="http://www.bydesignthestore.com/wp-content/uploads/2010/10/poulson_living.jpg" width="750" height="563" alt="Post image for Creating a Wonderful Candice Olson Look for a Fun Customer" /></a>
</p><!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>I&#8217;ve been working on a fun, new project that I&#8217;d love to share with you:</p>
<p>My job as Senior Designer at <strong>by Design</strong> is best when I develop a close connection with my clients, and I really did this time.  A couple recently came into the store together and I was lucky enough to speak to them.  They were in the process of building a new home.  We talked and began to get to know each other.  (Much of design really is a conversation).  Both of them gave me valuable input, and I appreciate that so much.  From then on it was just Shelly &amp; me.</p>
<h2>Comfort and Style</h2>
<p style="text-align: center;"><a href="http://www.bydesignthestore.com/wp-content/uploads/2010/10/shelly_p.jpg" rel="lightbox[3548]"><img class="alignleft size-medium wp-image-3672" title="shelly_p" src="http://www.bydesignthestore.com/wp-content/uploads/2010/10/shelly_p-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Shelly has an active family of four (plus a dog) &#8212; and comfort and function are paramount.  Yet, sacrificing style was unacceptable.  In fact, Shelly had a strong sense of what look she wanted.  And what she wanted was the casual elegance of a <strong>Candice Olson</strong> design.  You know&#8230; the glitz, the glamor and the opulence that Candice uses for her TV show clients.  I understand.  We love Candice at by Design too.</p>
<p>The living room is the first room visitors see when they enter the house.  We wanted it to be a WOW experience and set the tone for the whole house.  The room also hosts the TV and fireplace making it the prime gathering place in the house.  Okay, we can do that.  Elegant&#8230; yet comfortable for TV and fireplace viewing.</p>
<p><em>Click on any of the images below, then page through them.</em></p>

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								<img title="poulson-beeler-sectional-leather-ottoman" alt="poulson-beeler-sectional-leather-ottoman" src="http://www.bydesignthestore.com/wp-content/gallery/poulson-beeler/thumbs/thumbs_poulson-beeler-sectional-leather-ottoman.jpg" width="100" height="75" />
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								<img title="Poulson living-room" alt="Poulson living-room" src="http://www.bydesignthestore.com/wp-content/gallery/poulson-beeler/thumbs/thumbs_poulson-beeler-living-room.jpg" width="100" height="75" />
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								<img title="Sectional Pillows" alt="Sectional Pillows" src="http://www.bydesignthestore.com/wp-content/gallery/poulson-beeler/thumbs/thumbs_sectional_pillows.jpg" width="100" height="75" />
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<h2>Cohesive Look</h2>
<p>One great advantage I had was getting in on the building process early.  As a result, we were able to achieve  a  cohesive look by choosing the furnishings first and then the paint.  (I&#8217;d recommend this order for anyone working on a room project.  It is sooo much easier to match the paint perfectly to the fabric than vice-versa).  And we shared the excitement of discovering every perfect fabric, paint color, etc.</p>
<p>Shelly&#8217;s home has a lot of hard surfaces, so we created textural interest and added visual softness with the sectional fabrics, pillows &amp; area rugs.  We also accented her neutral colors with spa blue to create a serene look  throughout the house.</p>
<h2>The Bedroom</h2>
<p style="text-align: center;"><a href="http://www.bydesignthestore.com/wp-content/uploads/2010/10/poulson_bed.jpg" rel="lightbox[3548]"><img class="aligncenter size-full wp-image-3676" title="poulson_bed" src="http://www.bydesignthestore.com/wp-content/uploads/2010/10/poulson_bed.jpg" alt="" width="750" height="563" /></a></p>
<p>I love the living room, but I&#8217;m especially pleased with the master bedroom.  It became an inviting,  luxurious sanctuary &#8212; and certainly became <span style="text-decoration: underline;">my favorite spot</span> in the house.<a href="http://www.bydesignthestore.com/wp-content/uploads/2010/10/Poulson-pillows.jpg" rel="lightbox[3548]"><img class="size-medium wp-image-3694 alignright" title="Poulson pillows" src="http://www.bydesignthestore.com/wp-content/uploads/2010/10/Poulson-pillows-300x264.jpg" alt="" width="300" height="264" /></a></p>
<p>Here&#8217;s what I&#8217;ll remember from this great project:</p>
<ul>
<li>Shelly had a good sense of style that made her an easy and rewarding partner.</li>
<li>A good relationship between designer and client is crucial</li>
<li>Having fun is a must!</li>
</ul>
<p>Thanks for reading!</p>
<p>Laura</p>
<div id="crp_related"><h3>You might also like:</h3><ul><li><a href="http://www.bydesignthestore.com/2010/08/30/i-love-beautiful-homes/" rel="bookmark" class="crp_title">I.  Love.  Beautiful.  Homes.</a></li><li><a href="http://www.bydesignthestore.com/2010/12/18/candice-olson-launches-new-web-site/" rel="bookmark" class="crp_title">Candice Olson Launches New Web Site</a></li><li><a href="http://www.bydesignthestore.com/2010/04/03/candice-loves-black-and-white-too/" rel="bookmark" class="crp_title">Candice loves black and white too</a></li><li><a href="http://www.bydesignthestore.com/2010/09/28/dont-be-boring-or-ottomans-are-people-too/" rel="bookmark" class="crp_title">Don&#8217;t be boring!  (Or, ottomans are people too.)</a></li><li><a href="http://www.bydesignthestore.com/2009/07/13/candice_olson_designs_a_masculine_room/" rel="bookmark" class="crp_title">How would Candice Olson create a masculine space for the lone male in a female household?</a></li></ul></div><div class="shr-publisher-3548"></div><!-- Start Shareaholic LikeButtonSetBottom --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' shr_layout='button_count' shr_showfaces='false' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2010%2F10%2F28%2Fcreating-a-wonderful-candice-olson-look-for-a-fun-customer%2F'></a><a class='shareaholic-googleplusone' shr_size='medium' shr_count='true' shr_href='http%3A%2F%2Fwww.bydesignthestore.com%2F2010%2F10%2F28%2Fcreating-a-wonderful-candice-olson-look-for-a-fun-customer%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom -->]]></content:encoded>
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		<title>Candice with Bonita and Laura</title>
		<link>http://www.bydesignthestore.com/2010/09/08/candice-with-bonita-and-laura/</link>
		<comments>http://www.bydesignthestore.com/2010/09/08/candice-with-bonita-and-laura/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 22:37:40 +0000</pubDate>
		<dc:creator>Joel</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Bonita's Blog]]></category>
		<category><![CDATA[Candice Olson]]></category>
		<category><![CDATA[Celebrity Designer]]></category>
		<category><![CDATA[Laura Beeler]]></category>
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://www.bydesignthestore.com/?p=3496</guid>
		<description><![CDATA[You might also like:Candice Olson &#8212; the real deal.Laura BeelerKnock Your Socks Off Customer CareGreat Values on Many of our Best DesignsSpring is sprung, the grass is riz&#8230;]]></description>
			<content:encoded><![CDATA[You might also like:Candice Olson &#8212; the real deal.Laura BeelerKnock Your Socks Off Customer CareGreat Values on Many of our Best DesignsSpring is sprung, the grass is riz&#8230;]]></content:encoded>
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		<title>Laura Beeler&#8217;s Clients featured in Welcome Home Magazine</title>
		<link>http://www.bydesignthestore.com/2009/03/10/laura-beelers-clients-featured-in-welcome-home-magazine/</link>
		<comments>http://www.bydesignthestore.com/2009/03/10/laura-beelers-clients-featured-in-welcome-home-magazine/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 18:30:59 +0000</pubDate>
		<dc:creator>the by Design Team</dc:creator>
				<category><![CDATA[Laura Beeler]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.bydesignthestore.com/?p=949</guid>
		<description><![CDATA[Projects by Laura Beeler featured in Welcome Home Magazine A Sunny Disposition Is it possible to transfer an aura of welcome and warmth from one home to another? A Creative Collaboration Bringing the outdoors inside doesn’t always mean decorating with rustic pine, wagon wheels, and cabin furniture.  Especially not in Sandi Cook’s home. You might [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>Projects by Laura Beeler featured in Welcome Home Magazine</p>
<p><strong><a href="http://welcomehomedesmoines.com/hr0307.html" target="_blank">A Sunny Disposition</a></strong></p>
<p>Is it possible to transfer an aura of welcome and warmth from one home to another?</p>
<p><strong><a href="http://welcomehomedesmoines.com/hr1008.html" target="_blank">A Creative Collaboration</a></strong></p>
<p>Bringing the outdoors inside doesn’t always mean decorating with rustic pine, wagon wheels, and cabin furniture.  Especially not in Sandi Cook’s home.</p>
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